Aarons 2007 Annual Report Download - page 10

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“ Mattoon is roughly 50 miles
from Champaign, Illinois. Our
town of 25,000 has a significant
agricultural base and a number of
factories nearby. Eastern Illinois
University is about 15 minutes
away. This store is around three
years old and doing well.
T h i s is a stable community. Most of our employees live in Mattoon, and many grew
up here. That gives us a sense of being a local store. This is a relationship business,
and we close each contract with a handshake. Some of our older farmers just don’t
like credit so our 90 Day Same as Cash program is popular with them. We have
several ways to get our customers to product ownership. We really are trying to
provide the highest level of service. Many of our customers are young families 25-27
years old. Often, they acquire a big-screen television or appliances first and then
come back for additional merchandise. We do a great business in lawn tractors here.
A s a manager, I try to get involved in the community, and my store sponsors charity
events that are meaningful to our customers. I am part of this community too.”
— Steve Davis, General Manager, Store F0567
Company-Operated Sales & Lease
Ownership Lease Revenues
Other
4%
Electronics
31%
Appliances
15%
Furniture
33%
Computers
17%
Store Growth
0
500
1,000
1,500
2,000
2003 2004 2005 2006 2007
8