AMD 2009 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2009 AMD annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 156

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156

launched the ATI Radeon HD 5850 and 5870 each with 1GB GDDR5 memory. With the ATI Radeon™ HD
5800 series of graphics cards, PC users can expand their computing experience with ATI Eyefinity multi-display
technology and accelerate their computing experience with ATI Stream technology. ATI Eyefinity is a
technology that allows a game to be played seamlessly across multiple screens in a panoramic view with minimal
distortion by allowing up to six monitors to be connected to one graphics card. In November 2009, we released
the ATI Radeon™ HD 5970. Combined with the AMD Phenom II processor and the AMD 7-series chipset, this
GPU further bolsters the capability of the “Dragon” performance desktop platform.
With the availability of Microsoft®Windows 7™ and Microsoft DirectX™ 11, HD video standards like
Blu-ray™ and the availability of PCI Express 2.0, graphics capability is becoming an increasingly important
aspect of a computer system.
Discrete Notebook Graphics. When selecting a graphics solution, key considerations for notebook PC
manufacturers are visual performance, power consumption, form factor and cost. In January 2009, we launched
our next generation of graphics processors for notebooks, the ATI Mobility Radeon HD 4000 series of products.
These products bring the power of desktop graphics to mobile users, allowing users to have life-like gaming
experience, watch Blu-ray movies and play HD content with high visual fidelity while maintaining energy
efficiency with ATI PowerPlay™ power management technology for long battery life. The ATI Mobility Radeon
HD 4000 series support multi-GPU hybrid graphics, external graphics capabilities and Microsoft DirectX™ 10.1.
This product line includes the ATI Mobility Radeon HD 4800 series for gaming enthusiasts, the ATI Mobility
Radeon HD 4600 for multimedia performance notebooks, the ATI Mobility Radeon HD 4500 for mainstream
notebooks and ATI Mobility Radeon HD 4300 for value and ultra-thin notebooks. These GPUs offer HDMI
video and audio support, reduce CPU utilization, extend battery life and improve the visual quality of HD video
playback, such as from Blu-ray disc drives.
Professional Graphics. Our products for the professional workstation market consist of our ATI
FirePro™, ATI FireGL™ and FireMV™ product families. We designed our FirePro3D and ATI FireGL graphics
cards for demanding 3D applications such as computer-aided design and digital content creation, with drivers
specifically tuned for maximum stability and reliability across a wide range of software packages. We designed
our ATI FirePro Multiview and FireMV 2D workstation cards for financial and corporate environments. We also
provide products for the server market, where we leverage our graphics expertise and align our offerings to
provide stability, video quality and bus architectures that our server customers desire. Through our ATI
CrossFireTM Pro, we enable computer aided designers and digital content creators to connect two identical ATI
FirePro™ 3D graphics cards with a flex cable connection that can boost performance of geometry-limited
applications.
FireStream Processors. We designed our AMD FireStream™ series of products to utilize the parallel
processing power of the GPU for heavy floating point computations and to better meet the requirements of
various industries, such as the high-performance computing, scientific and financial resources sectors.
Game Consoles. Semiconductor graphics suppliers have leveraged their core visual and graphics
processing technologies developed for the PC market by providing graphic solutions to game console
manufacturers. In this market, semiconductor graphics suppliers work alongside game console manufacturers to
enhance the visual experience for users of sophisticated video games. We leverage our core visual processing
technology into the game console market by providing customized GPUs for graphics in the Microsoft®Xbox
360™and Nintendo Wii videogame consoles.
Marketing and Sales
We sell our products through our direct sales force and through independent distributors and sales
representatives in both domestic and international markets pursuant to non-exclusive agreements. Our sales
arrangements generally operate on the basis of product forecasts provided by the particular customer, but do not
10