AMD 2009 Annual Report Download - page 15

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AMD Ultrathin notebook platform launched in September 2009 incorporates the AMD Turion™ Neo X2 Dual-
Core Processor. This platform provides up to six hours of resting battery life and superior video performance.
Our microprocessors for notebook PC platforms consist of the AMD Turion™ X2 Mobile Processor, AMD
Turion X2 Ultra Mobile Processor, AMD Turion™ Neo X2 Mobile Processor, Mobile AMD Sempron™
processor, and the AMD Athlon™ Neo and AMD Athlon Neo X2 processors. We design our mobile processor
products for high performance, long battery life and wireless support.
AMD Turion X2 Ultra Mobile Processors are our most advanced dual-core processor family for notebook
PCs. This technology supports leading-edge graphics for the visual experience provided by the Windows®7
operating system, long battery life, and enhanced security and compatibility with the latest wireless technologies
and graphics solutions. In addition, the process used to manufacture AMD Turion X2 Ultra Mobile Processors
results in a thermally efficient processor and low power consumption.
Client Desktop. Our microprocessors for desktop PC platforms consist primarily of the following tiered
product brands: AMD Phenom™ II, AMD Phenom, AMD Athlon II, AMD Athlon X2, AMD Athlon and AMD
Sempron processors. All AMD desktop microprocessors are based on AMD Direct Connect Architecture.
In January 2009, we introduced a desktop platform product codenamed “Dragon.” The Dragon platform is a
combination of the AMD Phenom II X4 microprocessor, the ATI Radeon HD 4800 series graphics processor and
the AMD 7-Series chipset. The Dragon platform provides enthusiasts, gamers and other demanding users with an
affordable system capable of delivering a graphic-intensive gaming experience. The Dragon platform works with
existing DDR2 memory infrastructures and is designed to work with the upcoming DDR3 memory that is
transitioning into the marketplace. We refreshed the Dragon platform in April 2009 to include the new AMD
Phenom II X4 955 Black Edition processor, ATI Radeon™ HD 4890 graphics card and AMD 7-Series chipsets.
In January 2009, we introduced the AMD Phenom II 9000 series of microprocessors. The AMD Phenom II
9000 processors are true quad-core processors designed for high performance desktop PCs. The true quad-core
design enables cores to communicate on the die rather than through a front side bus external to the processor,
thereby reducing a bottleneck inherent in other competing x86 architectures. Additionally, our Direct Connect
Architecture allows all four cores to have optimum access to the integrated memory controller and integrated
HyperTransport links, so that performance scales well with the number of cores. This design also incorporates a
shared L3 cache for quicker data access and enables end users to upgrade from dual-core systems. In addition,
AMD Phenom II microprocessors also feature Cool’n’Quiet 3.0 technology that we designed to enhance energy
efficiency.
We design the AMD Athlon processors for advanced multitasking on mainstream desktop PCs, and they are
currently available with single or dual-core technology. Refreshes of AMD Athlon X2 product occurred in April
and June of 2009, marking the ten year anniversary of the AMD Athlon product family. We designed the AMD
Athlon dual-core processors for users who run software applications, such as productivity applications,
multimedia applications and basic content creation, simultaneously. With AMD Athlon dual-core processors, for
example, an end-user may be able to perform multiple tasks with uninterrupted performance. In addition, AMD
Athlon dual-core processors enable systems to have the ability to simultaneously download audio files such as
MP3s, record to digital media devices, check and write email and edit a digital photo, all without compromising
performance.
We design AMD Sempron processors for everyday computing and provide performance for entry-level
productivity and entertainment software for the mainstream segment.
Embedded Processor Products
Our embedded products address customer needs in PC-adjacent markets. Typically our embedded products
are used in applications that require high to moderate levels of performance where key features include low cost,
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