iRobot 2007 Annual Report Download - page 40

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Please find page 40 of the 2007 iRobot annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Consumer Products
We sell various products that are designed for use in and around the home. Our current consumer products are
focused on both indoor and outdoor cleaning applications. We believe our consumer products provide value to our
customers by delivering better cleaning solutions at an affordable price and by freeing people from repetitive home
cleaning tasks.
Home Floor Cleaning Robots. Over the past five years, we sold more than 3 million home floor cleaning
robots. We currently offer multiple Roomba floor vacuuming robots and Scooba floor washing robots with varying
price points and performance characteristics.
Our Roomba robot’s compact disc shape allows it to clean under beds and other furniture, resulting in cleaner
floors since the Roomba can access more of the floor than standard upright vacuum cleaners. Roomba is
programmed to keep operating until the floor is clean. In addition, Roomba eliminates the need to push a
vacuum — it cleans automatically upon the push of a button.
All of our current Roomba floor vacuuming robots include the following features:
• the ability to sense a “cliff” or drop-off point and to react by reversing course automatically;
• a non-marring bumper to clean up to obstacles without damaging furniture or walls;
• a self adjusting cleaning head;
• a wide cleaning path to clean an entire room on a single battery charge;
• a spinning side brush to clean along surface edges;
• dirt-sensing, which allows the Roomba robot to detect dirtier areas in the home and respond by increasing
and extending the intensity of its cleaning efforts in that concentrated space; and
• improved cleaning and maintenance operations, enhancing the user friendliness of the Roomba robot.
Select Roomba models also feature automatic self-docking, which enables the robot to return to its Home Base
for battery recharging when its battery runs low or it has cleaned the room, and an advanced power system that
charges in approximately three hours. These Roombas can clean, on average, three rooms on a single charge.
In 2007, we introduced our new Roomba 500 series, which features more powerful and efficient vacuuming
performance. These robots can free themselves from almost any household jam, minimizing the need to prep rooms
before Roomba begins cleaning. Using wireless technology, the robots now know when they have finished cleaning
one room and then move on to the next.
The Roomba 500 series includes the following new features:
• a solid, heavy-duty design featuring modular components for enhanced durability and easy servicing;
• anti-tangle technology so Roomba can extract itself from tassels and cord tangles;
• our proprietary built-in, light-touch intelligent sensing system that can detect when Roomba is approaching a
wall or obstacle and automatically slow the robot for a gentler impact and quieter operation;
• one-button activation, simply press “clean” and go;
• a built-in voice tutorial for new users that demonstrates Roomba’s features right out of the box;
• a new mobility platform that allows Roomba to travel on thicker carpets, climb higher thresholds, and
transition easily between floor surfaces;
• new dustbin holds significantly more debris; and
• colorful faceplates in white, steel blue, champagne, burnt orange, silver, charcoal, and chestnut so people can
personalize Roomba to match their style.
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