eTrade 2009 Annual Report Download - page 25
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Performance Graph
The following performance graph shows the cumulative total return to a holder of the Company’s common
stock, assuming dividend reinvestment, compared with the cumulative total return, assuming dividend
reinvestment, of the S&P 500 and the S&P Super Cap Diversified Financials during the period from
December 31, 2004 through December 31, 2009.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among E*Trade Financial Corporation, The S&P 500 Index
And S&P SuperCap Diversified Financials
$0
$20
$40
$60
$80
$100
$120
$140
$160
12/04 12/05 12/06 12/07 12/08 12/09
E*Trade Financial Corporation
S&P 500
S&P Super Cap Diversified Financials
12/04 12/05 12/06 12/07 12/08 12/09
E*TRADE Financial Corporation 100.00 139.53 149.97 23.75 7.69 11.77
S&P 500 100.00 104.91 121.48 128.16 80.74 102.11
S&P Super Cap Diversified Financials 100.00 108.57 134.05 113.51 51.77 68.73
* $100 invested on 12/31/04 in stock or index-including reinvestment of dividends. Fiscal year ending
December 31.
* Copyright ©2010, Standard & Poor’s, a division of The McGraw-Hill Companies, Inc. All rights
reserved. (www.researchdatagroup.com/S&P.htm)
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