eFax 2013 Annual Report Download - page 7

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Digital Media
Our Digital Media business segment consists of the web properties and business operations of Ziff Davis. The Ziff Davis portfolio of web properties -
including
PCMag.com, ExtremeTech.com, Geek.com, ComputerShopper.com, LogicBuy.com, Toolbox.com
and TechBargains.com -
features trusted reviews of technology products,
technology-oriented news and commentary, professional networking tools for IT professionals and online deals and discounts for consumers.
With Ziff Davis' February 2013
acquisition of IGN Entertainment, Inc., its portfolio of web properties expanded to include leading sites in the gaming and men's lifestyle vertical, including IGN.com and
AskMen.com. We generate Digital Media revenues from the sale of display advertising targeted to in-
market technology buyers and from the sale of customer leads to online
merchants and business-to-business leads to IT vendors. We also generate revenue through the license of logos and copyrighted material to clients.
During 2013, our Digital Media web properties attracted 2.2 billion visits and 7.3 billion page views.
monetizing their audiences and content though application of our proprietary technologies and insight.
Web Properties
Our Digital Media properties and services include the following:
Technology
PCMag is a trusted online resource for laboratory-
based product reviews, technology news and buying guides. We operate the largest and oldest independent testing
facility for consumer technology products. Founded in 1984, our lab produces more than 2,200 unbiased technology product and service reviews annually. PCMag's “
Editor's
Choice” award is recognized globally as the trust-mark for buyers and sellers of technology products and services.
Toolbox.com
is a network of online communities that allows experienced technology professionals to share collective knowledge and collaborate to resolve problems
more efficiently. Toolbox.com includes professional networking tools, blogs, collaboration tools and reference guides.
Geek.com is an online technology resource and community for technology enthusiasts and professionals. Geek.com
features the latest in technology news as well as
product reviews and online forums.
LogicBuy.com and TechBargains.com are destinations for the best deals and discounts on the web. These properties curate up-to-the-
minute deals and coupons on
electronics, hardware, software and more.
Gaming
I
GN.com
is a leading online media & services company focused on gaming and entertainment. Our premium gaming and entertainment content attracts one of the
largest online concentrations of men within the 18-34 year old age category.
Men's Lifestyle
AskMen.com is a leading online source of information and advice focused on men’
s lifestyles. AskMen.com features the latest in fashion, grooming, health, sports, fine
living and finance.
Display and Video Advertising
We sell display and video advertising on our owned-and-
operated web properties as well as targeted advertising across the Internet through various networks. Display
advertising can be targeted by subject matter, keyword, demographics, purchase intent, geography and other factors, subject to applicable laws.
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