Yamaha 2006 Annual Report Download - page 24

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24
Swing Radiator BassTM, an original playback
enhancement technology for low-pitched sounds
developed by Yamaha to appeal to new genera-
tions of people listening to music on the move.
Despite its compact size, the NX-A01 delivers
surprisingly rich bass playback. It works with
portable music players and mobile phones.
Yamaha has been working on the cutting
edge of sound production for more than 100
years. The Company continually pursues the
latest technology to enhance listening pleasure
and to provide customers with new and enjoyable
listening experiences. A prime example of this is
CINEMA DSPTM (Digital Sound Field Processing),
a technology that is based on an analytical data-
base of the sound characteristics of the world’s
leading theaters and concert venues collected
over more than 20 years. CINEMA DSPTM is also
a product of Yamaha’s design expertise in venue
acoustics and wealth of experience in PAs and
mixing desks. By recreating the sounds of world-
famous venues, this technology ensures a grip-
pingly realistic audio experience that enhances
video playback. CINEMA DSPTM continues
to underpin Yamaha’s leading position in the
markets for consumer audio equipment.
Elsewhere, efforts are progressing to promote
the further integration of design, development,
materials purchasing, manufacturing, sales, and
customer service functions within the AV business.
Using supply chain management (SCM) initiatives
that forge more efficient linkages from planning to
sales, Yamaha is focusing on cutting product
delivery lead times in this segment based on its
network of production bases across Japan,
Malaysia, Indonesia, and China.
Commercial network karaoke equipment
Yamaha develops and manufactures network
karaoke equipment for the Japanese market in
conjunction with a leading network karaoke
provider. Sales of these products declined amid
Review of Operations AV/IT
CinemaStationTM AVX-S30
Digital home theater receiver DSP-AX759
a stagnating market and an ensuing downward
movement in price. Widespread adoption of
broadband has enabled users to take advantage
of uplink networking capabilities to upload singing
data, creating possibilities for new content-based
services such as auditioning or singing perform-
ance evaluation. By adding ideas and outstanding
features such as these, Yamaha intends to be the
frontrunner in the market.
Routers
Yamaha entered this business in 1995 and since
then has been a leading provider of routers in
Japan, with a key turning point being development
of the Internet. Amid increasing broadband pene-
tration within the commercial sector in Japan,
Yamaha offers home-based businesses and small
to medium-sized enterprises (SMEs) with multiple
operating bases a range of multifunctional all-in-