Yamaha 2000 Annual Report Download - page 11

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B
9
REVIEW OF OPERATIONS
enefiting from the revival of the housing market, YAMAHA succeed-
ed in expanding sales of its mainstay system kitchens and bathtubs by developing
new sales routes through such channels as building contractors. However, sales
revenues increased only slightly due to the decline in prices. Sales of wooden
front doors for houses also performed well due to the Company’s efforts at pro-
moting the benefits of wood over aluminum.
On the profit side, the Company succeeded in decreasing its loss in the seg-
ment through increased revenues, production streamlining, and the reduction of
labor expenses.
As a result, net sales for the segment increased 3.7%, to ¥48.1 billion (US$0.45
billion), and the operating loss amounted to ¥1.0 billion, an improvement from
a ¥2.5 billion loss in the previous term.
YAMAHA’s industry-leading new products, which were released in February
2000, have produced steady results thus far. In the next fiscal year, the Company
will concentrate on the development of new sales routes and sales promotion ini-
tiatives. At the same time, it will strive to regain profitability in this segment
through further production streamlining and restructuring efforts.
Lifestyle Related Products
Major Products & Services
•System kitchens, bathtubs, washstands,
furniture, parts for housing facilities,
sound equipment for residential use
Major Subsidiaries
•Yamaha Livingtec Corporation
•Yamaha Living Products Corporation
0
100
’00’99’98’97’96
62.7
74.7
60.7
46.4
48.1
Net Sales
(Billions of Yen)
Transcending mere culinary functions,
YAMAHA’s system kitchens make
an interior decorating statement
with unique materials, color schemes,
and designs.
YAMAHA’s system bathtubs turn an ordinary bathtub into a soothing exuberant space.
0
6
’00’99’98’97’96
0.4
5.6
0.4
-2.5
-1.0
Operating Income (Loss)
(Billions of Yen)