Western Digital 2008 Annual Report Download - page 14

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Mobile Hard Drive Products
Our hard drives used in mobile products typically include 2.5-inch form factor drives for notebook computers.
Although the desktop PC market still accounts for a majority of hard drive sales, unit shipments of hard drives for
notebook computers represent a growing share of the total. We entered the 2.5-inch mobile market in September 2004.
We are now shipping our fifth generation of the WD Scorpio»product family, offering up to 320 GB of capacity. Our
product expansion, including a recently announced high-performance hard drive spinning at 7,200 RPM, has enabled us
to provide customers with a full-line of 2.5-inch mobile drives and helped us enhance our market position in this fast-
growing market.
Enterprise Hard Drive Products
We offer multiple product lines to address enterprise market needs, including:
• the WD VelociRaptor
TM
, which is a 300 GB 10,000 RPM 2.5-inch enterprise-class drive with the SATA interface
for enterprise applications requiring high performance and high reliability;
• the WD»RE family of drives, with capacities ranging from 160 GB to 1 TB. The WD»RE family serves the
SATA market and has enhanced reliability features and ratings when contrasted to our desktop products; and
• low-power versions of the WD»RE family of drives featuring WD’s GreenPower
TM
technology, which reduces
power consumption as much as 40 percent compared with standard hard drives. Lower power consumption
reduces total cost of ownership for our customers by cutting energy costs and lowering operating temperatures,
which contributes to longer reliability.
Both WD VelociRaptor
TM
and WD»RE drives may be used in, but are not limited to, applications such as
databases, e-commerce and super computing in life science, oil and gas and similar industries, business records
management, e-mail, file serving, web serving, near-line storage, medical records, engineering data management, video
broadcasting and video security. The WD VelociRaptor
TM
also has been popular for use in the high-end desktop PC
market for applications including gaming and advanced CAD/CAM (“computer aided design/computer-aided manu-
facturing”) systems.
Consumer Electronics Products
We offer a line of hard drives under the WD»AV brand that are designed for use in products such as DVRs, STBs,
karaoke systems, multi-function printers, and gaming systems. WD»AV drives deliver the characteristics CE
manufacturers seek most, which are quiet operation, low operating temperature, low power consumption specifications,
high reliability and optimized streaming capabilities. We also offer low-power WD»AV drive models that feature WD’s
GreenPower
TM
technology. Lower power consumption in our WD»AV drives results in cooler operation, which enhances
long-term reliability. Our GreenPower
TM
technology also quiets drive operation, which is an important attribute for our
consumer electronics customers.
Branded Products
We sell a broad line of WD»-branded hard drive-based storage appliances, which are internal drives embedded into
PC peripheral-style enclosures that have USB 2.0, external SATA, FireWireTM and Ethernet network connections and
include software that assists customers with back up, remote access and management of digital content. We sell these
branded storage appliances, as well as related adapters and accessories, through retail store fronts, online stores and
distributors. These include:
• the 3.5-inch hard drive-based My Book»family of storage appliances, which are designed to reside on desktops as
PC peripherals, as well as be connected to networks, and simplify storage for mainstream consumers, and offer
from 160 GB to 2 TB of capacity;
• The 3.5-inch My DVR ExpanderTM series of external SATA(“eSATA”) and USB 2.0 storage appliances, which
adds recording time to STBs with DVR capability;
8