Wendy's 2013 Annual Report Download - page 117
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THE WENDY’S COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—CONTINUED
(In Thousands Except Per Share Amounts)
(23) Advertising Costs and Funds
We currently participate in two national advertising funds (the “Advertising Funds”) established to collect and
administer funds contributed for use in advertising and promotional programs. Contributions to the Advertising
Funds are required from both company-owned and franchised restaurants and are based on a percentage of restaurant
sales. In addition to the contributions to the various Advertising Funds, company-owned and franchised restaurants
make additional contributions to other local and regional advertising programs.
Restricted assets and related liabilities of the Advertising Funds at December 29, 2013 and December 30, 2012
were as follows:
Year End
2013 2012
Cash and cash equivalents ............................................ $22,711 $21,086
Accounts and notes receivable ......................................... 37,960 38,359
Other assets ...................................................... 6,512 6,332
Total assets ................................................... $67,183 $65,777
Accounts payable .................................................. $ 2,544 $ 3,729
Accrued expenses and other current liabilities ............................. 70,382 63,073
Member’s deficit ................................................... (5,743) (1,025)
Total liabilities and deficit ....................................... $67,183 $65,777
Our advertising expenses in 2013, 2012 and 2011 totaled $94,498, $103,147 and $106,658, respectively.
(24) Geographic Information
The tables below present revenues and properties information by geographic area. The tables below do not
include Arby’s revenues for all periods presented as Arby’s operations have been included in discontinued operations
as a result of the sale.
U.S. Canada
Other
International Total
2013
Revenues .......................................... $2,213,875 $255,216 $18,319 $2,487,410
Properties ......................................... 1,108,219 57,232 36 1,165,487
2012
Revenues .......................................... $2,231,270 $257,750 $16,222 $2,505,242
Properties ......................................... 1,186,879 63,412 47 1,250,338
2011
Revenues .......................................... $2,161,281 $254,683 $15,394 $2,431,358
Properties ......................................... 1,132,796 59,379 25 1,192,200
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