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Purchases of Equity Securities by the Issuer and Affiliated Purchasers
During the quarter ended January 3, 2010, the Company purchased shares of its Class B Common Stock as set forth in
the following table:
Period
Total Number
of Shares
Purchased
Average
Price Paid
per Share
Total Number of Shares
Purchased as Part of
Publicly Announced Plan*
MaximumNumberofSharesThat
May Yet Be Purchased
Under the Plan*
Sept. 28–Nov. 1, 2009 ..................... 0 — 0 242,597
Nov. 2–Nov. 29, 2009 ..................... 0 — 0 242,597
Nov. 30–Jan. 3, 2010 ...................... 141,681 $420.56 141,681 100,916
Total ................................ 141,681 $420.56 141,681
* On September 22, 2003, the Company’s Board of Directors authorized the Company to purchase, on the open market or otherwise, up to
542,800 shares of its Class B Common Stock, and the existence of that authorization was disclosed in the Company’s Annual Report on Form
10-K for the fiscal year ended December 28, 2003. There is no expiration date for that authorization. All purchases made during the quarter
ended January 3, 2010, were open-market transactions. In January 2010, the Board of Directors increased the authorization to a total of 750,000
shares of Class B common stock.
Performance Graph
The following graph is a comparison of the yearly percentage change in the Company’s cumulative total shareholder
return with the cumulative total return of the Standard & Poor’s 500 Stock Index, the Standard & Poor’s Publishing Index
and a custom peer group index comprised of education companies. The Standard & Poor’s 500 Stock Index is
comprised of 500 U.S. companies in the industrial, transportation, utilities and financial industries and is weighted by
market capitalization. The Standard & Poor’s Publishing Index is comprised of Gannett Co., Inc., The McGraw-Hill
Companies, The Meredith Corporation, The New York Times Company and The Washington Post Company and also is
weighted by market capitalization. The custom peer group of education companies includes American Public Education,
Apollo Group Inc., Capella Education Co., Career Education Corp., Corinthian Colleges, Inc., DeVry Inc., Education
Management Corp., ITT Educational Services Inc. and Strayer Education Inc. The Company is using a custom peer
index of education companies because the Company is a diversified education and media company. Its largest and
fastest growing business is Kaplan, Inc., a leading global provider of educational services to individuals, schools and
businesses. The graph reflects the investment of $100 on December 31, 2004, in the Company’s Class B Common
Stock, the Standard & Poor’s 500 Stock Index, the Standard & Poor’s Publishing Index and the custom peer group index
of education companies. For purposes of this graph, it has been assumed that dividends were reinvested on the date
paid in the case of the Company and on a quarterly basis in the case of the Standard & Poor’s 500 Index, the Standard
& Poor’s Publishing Index and the custom peer group index of education companies.
COMPARISON OF CUMULATIVE FIVE YEAR TOTAL RETURN
The Washington Post Company S&P 500 Index S&P Publishing Index Peer Group
$0
$50
$100
$150
2004 2005 2006 2007 2008 2009
December 31 2004 2005 2006 2007 2008 2009
The Washington Post Company ................................ 100 78.50 77.30 82.91 41.49 47.69
S&P 500 Index ............................................. 100 104.91 121.48 128.16 80.74 102.11
S&P Publishing Index ......................................... 100 87.26 100.62 75.56 32.44 49.40
Education Peer Group ........................................ 100 82.39 68.81 107.59 114.66 106.60
32 THE WASHINGTON POST COMPANY