Wacom 2010 Annual Report Download - page 9

15
Our Global Model
Our market is global, and therefore it is vital to our
success that we continue to enhance our global organi-
zations and optimize our business models to offer
leading technology, and the most competitive products
in terms of features, quality and value across the globe.
Marketing and product management
The United States is home to the world’s most advanced
computer graphics market, so naturally this is where we
concentrate on building new partnerships and planning
new professional products. The focus for our consumer
products is different however. For our consumer
products, we focus on not only the United States but also
Europe, which covers the widest range of use patterns
and is the most competitive market, and Japan, where
consumers are keen for new trends and demand highly
sophisticated products. Asia/Oceania, typical of an
emerging region, shows very strong demand in the corpo-
rate sector. Therefore, our current emphasis in this region
is on business products along with Japan and Europe.
Product development
Japan and Taiwan are where we develop most of our
technology and design hardware products. This is due
to the country’s strong infrastructure for technological
development, as well as its geographic location being
close to our main manufacturing bases in China and
Taiwan. The development of our driver software is
performed in the United States. Here, we are close to
all the global OS developers, such as Microsoft, Apple
and Google, as well as leading software application
developers. This proximity allows us to work in close
partnership with these companies in developing
emerging OS and application standards.
Manufacturing
We focus on developing optimal manufacturing
models for cost, scalability and product quality leader-
ship. To achieve this, all critical components continue
to be made by Wacom, and all high-volume manufac-
turing is done by partners in China and Taiwan. These
manufacturing partners are under the guidance of our
QA division to ensure the highest and most consistent
product quality. We also have a supply chain manage-
ment (SCM) base in China.
We regularly organize global executive conferences for
strategic planning, business updates and knowledge-
sharing. These conferences provide a platform for us
to build and promote our corporate vision and
business strategies, and reinforce our company’s
global position as the industry leader.
Back in the 1980s, we set up our corporate headquarters in Japan. We extended our global operations to the United
States and Germany, and then expanded to China, Korea, Australia, Singapore, Hong Kong and Taiwan. In addition to
these subsidiaries, we also have sales bases in Shanghai and Moscow. Each of our regional subsidiaries performs
multiple functions. These functions are locally administered with local staff to help forge close regional ties. We believe
that this balanced approach between global strategy and localized execution maximizes our strength as a global
company and helps us to continually offer dynamic products and services that exceed customer expectations. This
has been proven by the fact that the percentage of our overseas sales was 78.2% in our 27th fiscal year.
16
Wacom
Asia/Oceania
Asia/Oceania
Sales Breakdown by Region
Domestic Market Share
Global Market Share
Japan
Japan
America
For the year ended March 31
(Millions of yen)
America
Others Others
Eu r op e
Europe
Source: Wacom’s estimate
Source: BCN research
85%
11.2%
25.7%
34.1%
29.0%
’08 ’09 ’10 ’08 ’09 ’10 ’08 ’09 ’10 ’08 ’09 ’10
Wacom
93.8%
Wacom Technology Corporation
Wacom Technology Corporation was established in 1991 in Vancou-
ver, Washington, in the United States. The company is not only
responsible for sales and customer support in North and Latin
America, but also plays a central role in global marketing and product
planning for professional pen tablets, and the development of driver
software.
Wacom Europe GmbH
Wacom Europe GmbH was established in 1988 in Neuss, Germany,
and was subsequently moved to Krefeld. The company is responsible
for sales and customer support in the European, Middle Eastern, and
African markets and also plays a key role in global marketing and
product planning for consumer pen tablets. The company provides
market support in eight languages.
Wacom China Corporation
Wacom China Corporation was established in 2000 in Beijing. The
company established and implemented a unique sales strategy for
low-price tablets in the Chinese market. Its Shanghai Office is
responsible for sales in the southern region of China as well as the
component business nationwide.
Wacom Korea Co., Ltd.
Wacom Korea Co., Ltd. was established in 2004 in Seoul,
South Korea as Wacom Digital Solutions in order to enhance
sales in the South Korean market.
South Korea is the most advanced country in the world in
Internet usage and the market is expected to grow further.
Wacom Australia Pty. Ltd.
Wacom Australia Pty. Ltd. was established in April 2005 in North
Ryde, NSW, Australia, as a sales base for the Oceania market.
Wacom Singapore Pte Ltd.
Wacom Singapore Pte Ltd. was established in May 2006 in Singapore
as a sales base for South and Southeast Asia.
Wacom Hong Kong Ltd. (Hong Kong)
Wacom Hong Kong Ltd. was established in May 2006 in
Wanchai, Hong Kong, as a sales base for Hong Kong market.
Wacom Taiwan Information Co., Ltd. (Taiwan)
Wacom Taiwan Information Co., Ltd. was established in October 2008
in Taipei, Taiwan, as a marketing and customer service base of tablet
and component business for Taiwan market.
8,449 7,995
52,191 55,358
8,241
63,089
3,691 3,224
3,592
13,570 12,773
10,931
11,030 9,816
96,644 97,558
9,281
99,749