Vtech 2015 Annual Report Download - page 8

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Group Strategy
Enviable
reputation
for service
Expertise in
certain product
categories
Continue to
innovate in
DFM
Deliver flexible
service and high
quality products
Competence in
handling low to
medium volumes
and a high mix
of products
1
World’s top 50
EMS provider
50
TOP
Global no. 1
cordless phone
manufacturer
1
Global no. 1
player in ELPs
PRODUCT INNOVATION
The key to VTech staying ahead of competition
MARKET SHARE
GAINS
Through improving services and
increasing sales and marketing eff ort
Continue to launch
feature-rich products
with superior design
Introduce new models
of ErisTerminal and
ErisStation
Expansion of baby
monitor range
Launch wireless
monitoring
devices based
on the ULE
standard
Other Telecommunication Products
Residential Phones Commercial Phones
Standalone Products
Platform Products
ELPs
TEL Products
CMS
NEW
Roll out a new
generation of
Kidizoom
Smartwatch
Expansion of
Go! Go! Smart
family
Global launch of
Kidizoom Action
Cam and Flipsies
PRODUCT
INNOVATION
MARKET
SHARE GAINS
G
R
O
W
T
H
Stay in the
children’s tablet
market
100+ new
core learning
products
Line extension
of Little Love
in Europe
100+
Launch of
new innovative
platform
products
Nationwide
distribution of
Go! Go! Smart
Friends in the US
Launch of
Baby Amaze
in the US
$ €
1
6 VTech Holdings Limited Annual Report 2015