Vonage 2007 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2007 Vonage annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 24

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24

3   
I BELIEVE IN
GROWTH.
“Vonage entered  with strong brand recogni-
tion—people knew our name and spirit. But not
enough knew exactly what Vonage could do for
them. Consumers needed to know more about
us, and we needed to know more about them.
We realized, to truly grow this business we had
to get more sophisticated, more targeted, more
focused…and that’s what we’ve been working
on ever since.”
jamie haenggi
Vonage Chief Marketing O cer
Vonage is growing as a business, and we’re getting
smarter about marketing every day We have focused
our marketing spend on acquisition, primarily through
direct channels, while beginning to develop the ana-
lytic tools to segment markets with greater precision
and e ectiveness The results so far? In  our cost
per customer acquisition went down while we added
more than one million gross subscriber lines
Vonage delivers not just on price but on Value with a
capital V We o er a robust feature set and great product
innovation We also offer an honest, straightforward
relationship with our customers—with no hidden fees
and no tricks to pad or ramp up the billing And now
we’re doing a much be er job of ge ing that message out