Vistaprint 2013 Annual Report Download - page 42

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39
trends as we work to improve our value proposition and certain marketing execution issues in the region. Most of
World constant-currency growth declined to 17% from 38%, as we reach relative maturity in certain markets which
currently comprise a majority of the region's revenue activity. The stronger U.S. dollar negatively impacted our
revenue growth by an estimated 120 basis points during the fiscal year ended June 30, 2013, as compared to the
prior year period.
Revenue for the fiscal year ended June 30, 2012 increased 25% to $1,020.3 million compared to the fiscal
year ended June 30, 2011, due to increases in sales across our product and service offerings, as well as across all
geographic segments, and our acquisitions of Albumprinter and Webs. The overall growth during this period was
driven by increases in the number of unique active customers, excluding the effect of acquisitions, which grew by
26% to approximately 14.4 million. Excluding the effect of acquisitions, new customer additions during the year
ended June 30, 2012 grew 27% to approximately 9.4 million. The stronger U.S. dollar negatively impacted our
revenue growth by an estimated 60 basis points in the fiscal year ended June 30, 2012, as compared to the fiscal
year ended June 30, 2011.
We monitor unique active customers and average bookings per unique active customer on a trailing
twelve-month, or TTM, basis. The following table summarizes our operational revenue metrics, excluding
acquisitions, for the years ended June 30, 2013, 2012 and 2011:
Year Ended June 30,
2013 2012 % Increase/
(Decrease)
Unique active customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.8 million 14.4 million 10 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.1 million 9.4 million 7 %
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.7 million 5.0 million 14 %
Average bookings per unique active customer . . . . . . . . . . $ 69 $ 68 1 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 51 $ 51 — %
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 98 $ 99 (1)%
Year Ended June 30,
2012 2011 % Increase/
(Decrease)
Unique active customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 14.4 million 11.4 million 26 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.4 million 7.4 million 27 %
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.0 million 4.0 million 25 %
Average bookings per unique active customer . . . . . . . . . . $ 68 $ 72 (6)%
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 51 $ 55 (7)%
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 99 $ 100 (1)%
Form 10-K