Urban Outfitters 2012 Annual Report Download - page 7

Table of Contents
Anthropologie. Anthropologie operates a website, which accepts orders directly from customers. The website captures the spirit of the store by offering
a similar yet broader array of women's casual apparel and accessories, shoes, home furnishings, gifts and decorative items as found in our stores.
Anthropologie also offers a direct-to-consumer catalog that markets select merchandise, most of which is also available in our Anthropologie stores.
Anthropologie operates a website targeting our European customers. The website captures the spirit of our European stores by offering a similar yet
broader selection of merchandise as found in our European stores. Our Anthropologie European customers are also offered a direct-to-consumer catalog that
markets selected merchandise, most of which is also offered at our Anthropologie stores located in Europe.
Urban Outfitters. Urban Outfitters operates a website that accepts orders directly from customers. The website captures the spirit of the store by
offering a similar yet broader selection of merchandise as found in our stores. Urban Outfitters offers a direct-to-consumer catalog offering select
merchandise, most of which is also available in our Urban Outfitters stores.
Urban Outfitters operates three websites targeting our European customers. These websites capture the spirit of our European stores by offering a
similar yet broader selection of merchandise as found in our European stores. Our Urban Outfitters European customers are offered a direct-to-consumer
catalog that markets selected merchandise, most of which is also offered at our Urban Outfitters stores located in Europe.
Free People. Free People operates a website that accepts orders directly from customers. The website exposes consumers to a similar yet broader
selection of merchandise as found in our stores, as well as all of the Free People wholesale offerings. Free People also offers a direct-to-consumer catalog
offering select merchandise most of which is also available in our Free People stores.
Terrain. Terrain operates a website that accepts orders directly from customers. The website exposes consumers to a portion of the product assortment
found at the Terrain retail store.
BHLDN. BHLDN launched its website on February 14, 2011. The website accepts orders directly from customers and exposes consumers to all
product offerings of the BHLDN brand.
Wholesale Operations
The Free People wholesale division was established in 1984 to develop, in conjunction with Urban Outfitters, private label apparel lines of young
women's casual wear that could be effectively sold at attractive prices in Urban Outfitters stores. In order to achieve minimum production lots, Free People
wholesale began selling to other retailers throughout the United States. During fiscal 2012, Free People's range of tops, bottoms, sweaters and dresses were
sold worldwide through approximately 1,400 better department and specialty stores, including Bloomingdale's, Nordstrom, Lord & Taylor, Belk and our own
Free People stores. Free People currently sells its merchandise under our Free People and other labels. We also distribute our Free People products in certain
department stores using a shop-within-shop sales model. We believe that the shop-within-shop model allows for a more complete merchandising of our Free
People products and will give us greater freedom in differentiating the presentation of our products and further strengthening of our brand image. We monitor
the styles and products that are popular with our wholesale customers to give us insight into current fashion trends, which helps us better serve our retail
customers. Free People presently maintains wholesale sales and showroom facilities in New York City, Los Angeles and Chicago. Free People wholesale
sales accounted for approximately 5.1% of consolidated net sales for fiscal 2012.
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