Unilever 2001 Annual Report Download - page 19

Unilever Annual Report & Accounts and Form 20-F 2001
OPERATING REVIEW BY REGION >16
In Home & Personal Care, volumes grew by 4% as a result
of an active and strongly supported innovation programme.
Dove, Caress and Suave led growth in personal care and
in hair care we have relaunched Salon Selectives.
Our fabric care business maintained its overall market
position, despite price competition, and the launch of
laundry tablets began well.
In our Prestige fragrance business we sold much of the
Elizabeth Arden business and launched Nautica and
Calvin Klein Truth.
Africa, Middle East and Turkey
2001 results compared with 2000 at
current exchange rates
€million million %
2001 2000 Change
Total turnover 3 455 3 512 (2)%
Total operating profit 215 329 (35)%
Group turnover 3 191 3 296 (3)%
Group operating profit 203 321 (37)%
2001 results compared with 2000 at
constant 2000 exchange rates
€million million %
2001 2000 Change
Total turnover 3 843 3 499 10%
Total operating profit BEIA 422 352 20%
Exceptional items (160) (16)
Amortisation of goodwill
and intangibles (28) (6)
Total operating profit 234 330 (29)%
Total operating margin 6.1% 9.4%
Total operating margin BEIA 11.0% 10.0%
Sales grew by 10% with an underlying growth of 7%.
Price increases have had priority to protect margins in
countries where there has been devaluation, in particular
South Africa and Turkey. Growth is broad-based across our
brands, with the strongest country contributions coming
from South Africa, Nigeria, Ghana and Morocco. There were
good performances by Omo, relaunched with an improved
formulation, Close-up in West Africa, where we continue
to strengthen our position in oral care, and by Dove.
Total operating margin BEIA at 11.0% is ahead of last
year, reflecting focused management in challenging
economic conditions.
2000 results compared with 1999
million million million %
2000 at
2000 at constant 1999 Change at
current 1999 at 1999 constant
rates rates rates rates
Total turnover 3 512 3 200 3 146 2%
Total operating profit BEIA 351 328 290 13%
Exceptional items (16) (18) 15
Amortisation of goodwill
and intangibles (6) (6) –
Total operating profit 329 304 305 –%
Total operating margin 9.4% 9.5% 9.7%
Total operating margin BEIA 10.0% 10.3% 9.2%
In Africa, Middle East and Turkey, overall sales were up by
2%, with profits increasing by 13%.
The momentum in Africa was driven by progress across all
our key categories, with particularly strong performances
from laundry, oral care, deodorants and culinary products.
We increased the direct coverage of outlets with the
roll-out of a distribution model based on our experience
in rural India.
In South Africa, we introduced laundry tablets, with other
innovative launches including Omo liquid bleach, Flora
pro•activ and Lipton Ice Tea.
Unilever consumer product businesses are being supplied
with innovative tea products from our East African
plantations.
In the Middle East, sales stagnated in adverse business
conditions and we concentrated on maintaining
market positions.
Total operating
profit BEIA  million
Total turnover
 million
At current exchange rates
Total operating
profit  million
3 146
3 512
3 455
290
351
380
305
329
215
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