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8 | 2005 Annual Report United States Postal Service
Nothing delivers like the mail
Even in today’s wired world, mail delivers — like nothing
else can. And no other medium does it all — or does it
as well.
Whoever you’re trying to reach, for whatever reason, mail
does the job. Whether your audience is one in a million or
millions at once, whether it’s your Generation X daughter or
your retired grandfather. Mail is the right solution.
Mail delivers emotion. It says you care. It tells that special
someone that they’re really special. It can be a card. A
package. Or just a quick note. It’s from you, personally. A
tangible expression that you’re thinking of them when they
laugh at your postcard, cheer up with your get well wishes
or share the pride in a young one’s graduation.
Mail delivers attention. Today’s families welcome mail into
their homes and set aside a special time to look at it. It
doesn’t interrupt dinner or a TV show. It’s an important
part of every day, letting you reach who you want, when
you want.
Mail delivers results. That’s why direct mail is the leading
media choice of advertisers. It’s effective and measurable.
People act on it — they take a flyer to the store, they buy
online from a featured website.
Mail delivers convenience. Packages are just one example.
Businesses and retailers can mail packages to every
household in America. More than 114 million addresses
with no residential surcharges. And households can ship
packages from their doorstep, too — to anywhere in the
world using our enhanced package service offerings and
tracking capabilities.
Mail delivers worldwide reach. We touch every address in
the country and millions more around the globe. With more
than 37,000 Post Offices, mail is supported by the nation’s
largest retail network. Add our popular website,
usps.com, and just about every computer in every home
and every office becomes your personal Post Office
— your gateway to the world.
Person to person. Business to business. Door to door.
Hand to hand. That’s the power that mail delivers. There’s
nothing else like it.
Mail delivers — like nothing else can. And no
other medium does it all — or does it as well.