Twenty-First Century Fox 2004 Annual Report Download - page 36

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34
Newspapers
NEWS CORPORATION ANNUAL REPORT 2004
The New York Post’s phenom-
enal growth continued in
fiscal 2004. The Audit Bureau
of Circulation reported
that for the six-month peri-
od ending on March 31, 2004
average daily circulation
was up 9.3 percent to
678,012. The Post continued
as the seventh largest paper
in the U.S. and is now with-
in 70,000 sales of its main
competitor.
In addition to the out-
standing journalism and
unsurpassed color produc-
tion quality, the circulation
success was attributed to
new sections like NYP Tempo,
which reports monthly on
the rhythm of Latin New
York and has introduced The
Post to a new and growing
community of readers and
advertisers.
The Post successfully
partnered twice with the
New York Yankees in fiscal
2004. Readers flocked to buy
the paper in October 2003
for The Yankees Century – a
10-part glossy magazine
tribute to the team’s 100th
anniversary – and in April
2004 for the New York Yankees
2004 Medallion Collection,
featuring high-quality col-
lectable coins with color
photos of the team’s top
players.
BIG RISES POSTED
TSL Education, the educa-
tion publishing division
of News International,
achieved record operating
profits in fiscal 2004.
The company’s main
title, The Times Educational
Supplement, which leads the
schools recruitment market
in the U.K., achieved record
pagination for a tabloid of
788 pages in April. The Times
Higher Education Supplement
also had a record year for
operating profits.
TSL Education made
significant progress in fiscal
2004 towards building the
group’s already-profitable
education exhibitions busi-
ness to complement its three
main titles for teachers.
Class Act at
TSL Education