True Value 2011 Annual Report Download - page 6

Freedom to customize their stores is what
True Value considers key to its retailers’
success. Whether it’s a 20,000-square-foot
ground-up or 5,000-square-foot remodel,
retailers can create the store they’ve always
wanted with the Destination True Value format.
True Value retailers can select the right
combination of DTV elements to drive traffic
and capture sales. DTV offers more than
200 certified Retail Assortments in various
sizes that are developed using a rigorous
review process. These competitive product
assortments are designed to help any True
Value — big, small or in-between — win
with the customer.
While DTV stores feature a consistent
layout, retailers often tailor offerings to
meet communities’ needs. For example,
rural DTV stores can include a Farm and
Ranch department. Others find specialty
businesses, such as True Value Gardens or
Just Ask Rental, an effective way to increase
revenue. Nearly 80 new planograms help
space-constrained retailers carry everything
customers need to complete DIY projects.
True Value retailers’ savvy, coupled with the
co-op’s industry knowledge, creates the
ultimate shopping experience. Whether it’s
eliminating unproductive SKUs or moving
assortments to a higher-traffic aisle, True
Value provides the guidance store owners
need to maximize profitability. The end
result: shoppable destinations of all sizes
providing project inspiration and driving
incremental purchases.
DTV: DESIGNED FOR YOU
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MARKETPLACE TRUE VALUE, PALM DESERT, CALIF. » 5,222 SQ FT, NEW STORE RANSOM BROTHERS TRUE VALUE, RAMONA, CALIF. » 12,654 SQUARE FEET, NEW STORE
PALM SPRINGS TRUE VALUE, PALM SPRINGS, CALIF. » 23,105 SQUARE FEET, REMODEL ANNUAL REPORT 2011 0908 TRUE VALUE COMPANY