Travelzoo 2012 Annual Report Download - page 63

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Our Products and Services
We provide airlines, hotels, cruise lines, vacation packagers, other travel suppliers, entertainment and local businesses with a fast, flexible,
and cost-effective way to reach millions of Internet users. Our publications include the Travelzoo websites, the Travelzoo Top 20 e-mail
newsletter, the Newsflash e-mail alert service, and the Local Deals and Getaway e-mail alert services. We operate SuperSearch, a pay-per-click
travel search tool and the Travelzoo Network , a network of third-party websites that list deals published by Travelzoo. We also operate Fly.com
,
a travel search engine that enables users to find and compare the best flight options from multiple sources, including airline and online travel
agency websites. While our products provide advertising opportunities for travel, entertainment and local businesses, they also provide Internet
users with a free source of information on current sales and specials from thousands of travel, entertainment and local businesses.
As travel, entertainment and local businesses increasingly utilize the Internet to promote their offers, we believe that our products will
enable them to take advantage of the lower cost and real-time communication enabled by the Internet. Our listing management software allows
our advertisers to add, update, and delete special offer listings on a real-time basis. Our software also provides our advertisers with real-time
performance tracking, enabling them to optimize their marketing campaigns. Mobile advertising extends our products and services by providing
mobile-specific features to mobile device users. We are focused on developing easy-to-use mobile applications to help advertisers extend their
reach, help create revenue opportunities for our customers, and deliver relevant and useful ads to users on the go. We continue to invest in
improving users' access to our services through such devices. In addition, we are beginning to develop a hotel booking platform that will
facilitate our users to more easily book stays at hotel deals we present on our website and mobile devices.
6
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offline advertising does not allow for detailed performance tracking;
•
creative can be very expensive to develop.