Travelzoo 2010 Annual Report Download - page 33

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• offline advertising does not allow for detailed performance tracking.
• creative can be very expensive to develop.
Our Products and Services
We provide airlines, hotels, cruise lines, vacation packagers, other travel suppliers, entertainment and local
companies with a fast, flexible, and cost-effective way to reach millions of Internet users. Our publications include
the Travelzoo websites, the Travelzoo Top 20 e-mail newsletter, the Newsflash e-mail alert service, and the Local
Deals e-mail alert service. We operate SuperSearch, a pay-per-click travel search tool and the Travelzoo Network,a
network of third-party websites that list deals published by Travelzoo. We also operate Fly.com, a travel search
engine that enables users to find and compare the best flight options from multiple sources, including airline and
online travel agency websites. While our products provide advertising opportunities for travel, entertainment and
local companies, they also provide Internet users with a free source of information on current sales and specials
from thousands of travel, entertainment and local companies.
As travel, entertainment and local companies increasingly utilize the Internet to promote their offers, we
believe that our products will enable them to take advantage of the lower cost and real-time communication enabled
by the Internet. Our listing management software allows our advertisers to add, update, and delete special offer
listings on a real-time basis. Our software also provides our advertisers with real-time performance tracking,
enabling them to optimize their marketing campaigns.
The following table presents an overview of our products:
Product Content
Publication
Schedule Reach/Usage* Advertiser Benefits Consumer Benefits
Travelzoo websites Websites in the U.S.,
Canada, France, Germany,
Spain, and the U.K. listing
thousands of outstanding
sales and specials from
more than 2,000 travel,
entertainment and local
companies
24/7 10.4 million
unique visitors
per month
Broad reach, sustained
exposure, targeted
placements by
destination and travel
segment
24/7 access to deals,
ability to search and
browse by destination or
keyword
Travelzoo Top 20 Popular e-mail newsletter
listing 20 of the week’s
most outstanding deals
Weekly 18.1 million
subscribers
Mass “push” advertising
vehicle to quickly stimulate
incremental travel and
entertainment purchases
Weekly access to 20
outstanding, handpicked
deals chosen from among
thousands
Newsflash Regionally-targeted e-mail
alert service with a single
time-sensitive and
newsworthy travel and
entertainment offer
Within two
hours of an
offer being
identified
16.5 million
subscribers
Regional targeting, 100%
share of voice for
advertiser, flexible
publication schedule
Breaking news offers
delivered just-in-time
Local Deals Locally-targeted e-mail
alert service with a single
time-sensitive and
newsworthy offer from
local merchants such as
spas and restaurants
Twice per
week in
active
markets
Over
35 markets
Local targeting by zip code,
100% share of voice for the
local business, flexible
publication schedule
Breaking news offers
delivered just-in-time
Travelzoo Network A network of third-party
websites that list
outstanding deals published
by Travelzoo
24/7 Over 325
third-party
websites
Drives qualified users with
substantial distribution
beyond the Travelzoo
audience
Contextually relevant travel
deals that have been
handpicked and
professionally reviewed
SuperSearch Travel search tool using a
proprietary algorithm to
recommend sites and enable
one-click searching
On-demand 5.4 million
monthly
searches
Drives qualified traffic
directly to advertiser site on
a pay-per-click basis
Saves time and money by
recommending the sites
most likely to have great
rates for a specific itinerary
Fly.com Travel search engine that
enables users to find and
compare the best flight
options from multiple
sources
On-demand 2.8 million
monthly
searches
Provides advertisers a low
cost distribution channel
and retention of the user
engagement on the
advertiser’s website
Free access to real-time
price comparisons from
airlines and online travel
agencies
6