Toshiba 2002 Annual Report Download - page 15

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TOSHIBA CORPORATION
AT A GLANCE
We will secure our position among the global leaders through effective
mobile and wireless solutions strategies and by channeling resources
into products for ubiquitous networks.
Business Strategies
In products, our emphasis is on high-growth areas such as digital con-
sumer products and mobile equipment, and on markets in China and
Asia, where we anticipate substantial growth and important customers
in the global market. As a Toshiba Group core industry, we will work
for high growth and sustained profitability.
With the intent of reorganizing and strengthening our overseas busi-
ness and overall marketing, our October 2003 reorganization of the
home appliance business establishes a Marketing New Company. This
unifies marketing at four businesses and affiliates: Home Appliances
(White Goods) New Company, Toshiba Lighting & Technology Corpora-
tion, Toshiba Carrier Corporation and Toshiba Battery Co., Ltd.
Structural reorganization will support efficient allocation of management
resources and promote an improved cost structure and strengthened
profitability. As we work to expand overseas business we will also devel-
op new businesses that will support a stable base of profits.
Industrial and Power Systems & Services Company: The focus of our
expansion strategy will be on growth in China and other Asian
markets. We will enter Japan’s power generation business and pro-
mote further development of environmentally friendly systems and
expansion into other new businesses.
Social Network & Infrastructure Systems Company: Broadcasting, com-
munications and image recognition hardware will be our springboard
for an overseas expansion of our systems solutions business that will
assure maintained stable profits.
The Network Services & Contents Control Center unifies management
of the network service business, content business and media services
business.
Toshiba Elevator and Building Systems Corporation: We will reinforce
relations with Kone of Finland, our strategic business partner. We
will continue to introduce competitive products, such as machine
room-less elevators, and work towards global business logistics.
e-Solutions New Company: The unification of marketing, technology
and development allows us to make the most of our wide-ranging
expertise, sophisticated technologies, and high-level reliability, and
supports our ability to offer advanced solutions and to reinforce a
comprehensive package-solution business.
Medical Systems New Company: We will initiate a system that sus-
tains global consistency in all aspects of our business, from planning
to development, production, marketing and maintenance services. As
a Total Medical Solutions Company we will deliver exclusive services
and achieve early market introduction of excellent products.
Mobile Communications Company: Continuous investments in so-
phisticated, high-value-added products will assure we maintain a
high market share and strengthen profitability. Development of ad-
vanced products will support business expansion in the two key
markets we have recently entered, Europe and China.
Digital Media Network Company: The ability to meet the emergence
of ubiquitous networks with competitive products based on techno-
logical innovations and the integration of wireless and broadband
technologies will drive strategies for market leadership and contin-
ued growth.
Semiconductor Company: Three product areas sustaining growth and
high profitability—discrete devices, analog ICs and NAND flash
memory—will support us in expanding solutions that build our
SoC business and assuring that we continue to number among the
world’s top-three companies in sales.
Toshiba Matsushita Display Technology Co., Ltd.: A strategic focus on
small- and medium-sized displays and further cost reductions in
manufacturing low temperature polysilicon LCDs will bring us a
significant improvement in profitability.
(¥ billion) Net Sales
FY 01 1,885.3 - 1.9
FY 02 2,073.0 24.8
2,180.0 50.0
FY 03
(forecast)
Operating
Income (Loss)
(¥ billion) Net Sales
FY 01 1,044.4 - 175.2
FY 02 1,274.4 31.9
1,330.0 55.0
FY 03
(forecast)
Operating
Income (Loss)
(¥ billion) Net Sales
FY 01 1,930.9 41.1
FY 02 1,822.6 39.2
1,740.0 42.0
FY 03
(forecast)
Operating
Income (Loss)
(¥ billion) Net Sales
FY 01 655.7 10.2
FY 02 633.6 4.1
650.0 8.0
FY 03
(forecast)
Operating
Income (Loss)
(¥ billion) Net Sales
FY 01 484.9 11.4
FY 02 491.1 15.5
510.0 15.0
FY 03
(forecast)
Operating
Income (Loss)
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