TeleNav 2010 Annual Report Download - page 8

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of and to bill for our services. This allows our wireless carrier partners to maintain their subscriber relationships
and reduces our cost of acquiring, retaining and billing end users. We receive revenue from our wireless carrier
partners in three ways: (1) a monthly subscription fee per end user, (2) commencing in fiscal 2011, a fixed annual
fee for any number of subscribers (up to specified thresholds) receiving our services as part of bundles with other
voice and data services or (3) a revenue sharing arrangement that may include a minimum fee per end user. Our
wireless carrier partners may offer our services on a stand alone basis or bundled with other voice and data
services. In the future, we may have other revenue models, including fees for certain automotive navigation
applications or advertising supported arrangements. Our interests are aligned with our carrier partners to attract
and retain subscribers.
Our services and products
We provide a range of LBS for consumers and enterprises. Our core LBS include mobile navigation for
consumers and MRM for enterprises. We are also extending our core LBS to new device platforms, such as
in-dash navigation solutions, as well as developing new LBS for mobile phones, including location based mobile
advertising, commerce and social networking.
Mobile navigation. We deliver our solutions through our location based technology, applications and service
delivery platform, or SDP, which are tightly integrated with a broad range of mobile phones, mobile phone
operating systems and wireless network protocols. GPS Navigator is our flagship voice guided, real time, turn by
turn, mobile navigation service. Accessed primarily through mobile phones, this service delivers many
innovative features and functions and is available to end users both on a white label basis, such as Sprint
Navigation and AT&T Navigator, and under the TeleNav brand. GPS Navigator utilizes accurate, updated
information to provide end users with an enhanced mobile navigation experience.
Core functions:
• voice guided, turn by turn directions;
• 3D moving maps;
• automatic rerouting for missed turns;
• over 13 million searchable POIs in North
America, including restaurants, hotels, ATMs,
Wi-Fi hotspots and gas stations;
• search along route; and
• integration with contacts.
Enhanced connected features:
• updated maps, POIs, real time traffic, gas
prices and weather information;
• voice recognition for address input and
local business and POI searches;
• traffic optimized routing, intelligent
one-click navigation rerouting and updated
estimated time of arrival based on current
traffic flow;
• POI reviews, including end user generated
reviews and POI review sharing;
• real time traffic alerts specific to a chosen
route;
• preplanned routes through our website that
can be saved, downloaded to mobile
phones and accessed with a one-click
routing function; and
• address sharing.
Mobile Resource Management. We offer enterprises an integrated suite of MRM solutions to better manage
mobile workforces and fleets and improve productivity. Depending on their specific needs and requirements,
enterprises may use one or all of our MRM solutions. Our TeleNav Enterprise Solutions include our flagship
TeleNav Track service, as well as TeleNav Vehicle Manager, TeleNav Vehicle Tracker and TeleNav Asset
Tracker.
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