Sunbeam 2006 Annual Report Download - page 13

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11
BRANDED CONSUMABLES
Wedesign, manufacture or source and distribute a broad array of products used every
day by consumers in over 100 countries. Our broad line of products are comprised
of trusted and well recognized brands that in some cases have been in existence for
well over 100 years such as, Bicycle®and Ball®
. We have also established new brands
and products which have immediate credibility with consumers as a result of our co-
branding them with an established brand such as the new Tundra®fire extinguishing
spray by First Alert®
. In 2006, we extended the Bicycle®brand by introducing new
family oriented products such as Bicycle®domino sets and soduko card games to
capture consumer interest in these game categories. Our palette of products include
arts and crafts products under the Loew Cornell®brand; safety related products such
as smoke and carbon monoxide detectors by First Alert®
, BRK®
, American Sensor®
and Dicon®
;plastic cutlery, matches and lighters marketed utilizing the Diamond®
brand; all natural fresh preserving products for the home canner under the Ball®
,
Kerr®
,Golden Harvest®and Bernardin®brands; we have a vast array of playing card
brands and market them along with gaming accessories for the consumer and casino
market, as well as cardgames, poker sets and chips primarily marketed under the
Bicycle®
, Bee®
, Hoyle®and KEM®brands. In the Do-It-Yourself channel we market
Crawford®garage storage products, Leslie-Locke®hardware and our Lehigh®and
Wellington®cordage lines have extended their distribution by utilizing the Coleman®
brand to market new cordage products for the sporting enthusiast in select sporting
goods channels; and we ended 2006 by adding the Pine Mountain®and Java Log®
portfolio of fire starting and fire log products to our array of quality consumer
product offerings.
Affordable, consumable, widely
recognized, niche branded consumer
products used in and around the home
2006 Net Sales of $812 million
and Segment Earnings of $118 million