Stamps.com 2013 Annual Report Download - page 7

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PhotoStamps
PhotoStamps is a patented form of postage that allows consumers to turn digital photos, designs or images into valid USPS-approved postage.
With this product, individuals or businesses can create customized USPS approved postage using pictures of their children, pets, vacations,
celebrations, business logos and more. PhotoStamps can be used as regular postage to send letters, postcards or packages. The product is
available via our separately-marketed website at www.photostamps.com . Customers upload a digital photograph or image file, customize the
look and feel by choosing a border color to complement the photo, select the value of postage, and place the order online. Each sheet includes 20
individual PhotoStamps, and orders arrive via U.S. Mail in a few business days.
When we refer to our PC Postage business, we are referring to our PC Postage Service and Integrations, Mailing & Shipping Supplies Store and
Branded Insurance offering. We do not include our PhotoStamps business when we refer to our PC Postage business.
Customer Value Proposition for our PC Postage Business
Our PC Postage customers currently can save time in a number of ways including:
Our PC Postage customers currently can also save money in a number of ways including:
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Table of Contents
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Mailing & Shipping Supplies Store.
Our Mailing & Shipping Supplies Store (our “Supplies Store”) is available to our customers from
within our PC Postage software and sells NetStamps labels, shipping labels, other mailing labels, dedicated postage printers, scales, and
other mailing and shipping-focused office supplies. Our Supplies Store features a store catalog, messaging regarding our free or discounted
shipping promotions, cross-selling product recommendations during the checkout process, product search capabilities, and same-day
shipping of orders with expedited shipping options.
•
Branded Insurance
. We offer Stamps.com branded insurance to our customers so that they may insure their mail or packages in a fully
integrated, online process that eliminates any trips to the post office or the need to complete any special forms. Our branded insurance is
provided in partnership with Parcel Insurance Plan and is underwritten by Fireman's Fund.
• Our service allows customers to mail or ship from their home or office 24 hours a day and 7 days a week, avoiding the time that would
ordinarily be spent in a trip to the post office;
• Our service allows customers to generate mass mailings quickly and easily by printing the address and postage together in a single step
process;
• Our service integrates with most small business productivity applications such as word processors, financial applications and address books
so our customers can save time by utilizing these integrations to print postage through their existing applications; and
• Our customers can use our service to generating large volumes of shipping labels quickly and easily by integrating directly with their
existing databases or e
-
commerce systems.
• Our customers receive discounts on single piece First Class letter postage rates compared to USPS post offices and other retail locations.
For example, a one ounce letter would cost customers using our service $0.48 cents instead of the $0.49 cent retail rate;
•
Our customers receive discounts for most domestic packages of up to 54% and discounts for most international packages of up to 13%
compared to USPS retail. In addition, customers who meet certain higher volume requirements can qualify for additional discounts on these
mail classes;
• Our customers receive discounts on USPS Tracking for First Class Package Service of up to $1.05 per package compared to the USPS retail
post office;