Sprouts Farmers Market 2015 Annual Report Download - page 15

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grind meat fresh, as needed for our customers, and unlike much of the industry today, we
have no offsite facility delivering products processed days in advance. We feature “choice
natural” beef, pasture raised pork, grass fed organic beef, organic chicken and Grade A all-
natural poultry raised cage-free from trusted partner ranches and farms. We also carry
varieties of sausages made fresh daily in-store as well as an abundant selection of entrees,
including gourmet burgers, pinwheels, stuffed chicken breasts, pork chops and roasts. We
offer a wide variety of seafood favorites delivered up to six days a week and carry multiple
options for baking, sautéing, or grilling and round out our assortment with wild fresh species
while in season. We believe that our customers value the freshness, quality and service level
of our meat and seafood department and this generates repeat traffic and purchases.
xDeli. We feature a broad array of fresh deli specialties, including high-quality sliced deli meat,
salads, dips, entrees, side dishes and fresh made to order sandwiches at value prices and an
abundant selection of cheeses from around the world. We have begun to roll out our new and
expanded deli offerings into a select number of new stores and existing stores, including
features like a new salad bar, stocked with ready to eat, healthy and flavorful salads, a full-
service deli case with prepared proteins and healthy side dishes and an expanded assortment
of component meals and side dishes.
xVitamins and Supplements. Our stores feature more than 4,500 vitamins, supplements, natural
remedies, functional food, lifestyle support, and herbal supplements. This department includes
an extensive private label offering. We believe there is an education component to shopping in
our vitamins and supplements department and that our customers value friendly,
knowledgeable and dedicated team members to introduce products and to guide them through
their purchases. We employ a full-time nutritionist to assist and train team members through
online modules. Each store typically holds four to five training sessions per month (including
both internal and vendor-led) to ensure our team members are knowledgeable about the
products on our shelves. These training sessions prepare our vitamin and supplement team
members to better educate and serve our customers through personalized service.
xDairy and Dairy Alternatives. Our dairy department features a wide selection of organic,
natural and regionally sourced milk, yogurt, butter and eggs, as well as a full selection of plant-
based alternative dairy products.
xBulk Items. Our stores can include up to 450 varieties of uniquely crafted selection of
scoopable nuts, fruits, trail mixes, grains, beans, cereals, coffee, tea, spices, candy and
snacks featured in the center of the store. We believe this high-quality, value-oriented
department provides a feeling of an ‘old-time grocery store’ as customers are able to select
and scoop as much of these items as they wish.
xBakery. Our focus on fresh, high-quality and unique “signature” products is evident in our
bakery department, which is located at the entrance to each store. Sprouts’ bakery offering
includes artisan bread alongside a wide assortment of sandwich breads, rolls, tortillas, pitas,
muffins, cookies and pies as well as sugar free, gluten free and low carbohydrate products.
We bake a large selection of products fresh in-store every day to enhance the overall
customer experience.
xFrozen Foods. Our freezer cases feature traditional and ethnic natural and organic entrees
and side dishes, along with frozen vegetables, desserts and specialty items, such as gluten-
free breads and non-dairy ice creams.
xNatural Health and Body Care. Sprouts offers approximately 2,700 natural, cruelty-free health
and beauty products, old-fashioned remedies and modern body care innovations, including
facial care products and make up, skin, hair, dental, baby care and grooming products, all at
value-oriented prices.
xBeer and Wine. We offer a carefully selected assortment of craft beers, microbrews and
premium beers from around the world and an expansive variety of domestic and international