Southwest Airlines 2014 Annual Report Download - page 52

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Stock Performance Graph
The following Performance Graph and related information shall not be deemed “soliciting
material” or “filed” with the Securities and Exchange Commission, nor shall such information be
incorporated by reference into any future filing under the Securities Act of 1933 or Securities
Exchange Act of 1934.
The following graph compares the cumulative total shareholder return on the Company’s
common stock over the five-year period ended December 31, 2014, with the cumulative total return
during such period of the Standard and Poor’s 500 Stock Index and the NYSE ARCA Airline Index.
The comparison assumes $100 was invested on December 31, 2009, in the Company’s common stock
and in each of the foregoing indices and assumes reinvestment of dividends. The stock performance
shown on the graph below represents historical stock performance and is not necessarily indicative of
future stock price performance.
COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN AMONG SOUTHWEST
AIRLINES CO., S&P 500 INDEX, AND NYSE ARCA AIRLINE INDEX
12/31/09 12/31/10 12/31/11 12/31/12 12/31/13 12/31/14
50
100
150
200
250
300
350
400
450
Southwest Airlines Co. S&P 500
Period Ending
Total Cumulative Return - Dollars
NYSE ARCA Airline
12/31/2009 12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014
Southwest Airlines Co. $ 100 $ 114 $ 75 $ 90 $ 167 $ 377
S&P 500 $ 100 $ 115 $ 117 $ 136 $ 179 $ 204
NYSE ARCA Airline $ 100 $ 141 $ 98 $ 135 $ 214 $ 320
44