Sonic 2013 Annual Report Download - page 17

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15
Fran DeSimone
New Franchisee, Rochester, NY
SMALL
TOO
During fiscal 2012, Sonic introduced a new small-building prototype to provide
franchisees with a format suitable for smaller markets and for regions where real
estate opportunities are limited or more costly. The new reduced footprint Sonic
Drive-In trims building costs up to 20% compared with a traditional full-scale
drive-in without sacrificing sales capacity. This past year, our franchisees
capitalized on this new tool, with nearly 20% of our new openings being
smaller-format Sonic Drive-Ins.
Nothing expresses confidence quite like
putting your own capital on the line, and
that’s exactly what our franchisees continue
to do. During the past year, the pace of
new development agreements has
continued to increase, setting the stage for
renewed development growth. In 2013,
franchisees executed agreements to build
79 new drive-ins over the coming years.
“I’ve operated several national QSR concepts
for almost 40 years. To me, Sonic stands out
for many reasons, including a high return on
investment, the flexibility of a compact
drive-in footprint for smaller markets,
the demand-driving exposure that comes
from its national marketing campaign and
the backing of a great franchisor.”
GO