Sonic 2009 Annual Report Download - page 2

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A b o u t t h e C o v e r
Sure, times are tough. Discretionary spending has been under pressure
for more than a year, which has adversely affected consumer-focused
companies, like Sonic, and intensified the competitive climate. Times like
these demand new ways of looking at old problems, invite innovative
thinking on growth and brand development, and offer a chance for course
corrections that lead to improved performance in the future. At Sonic,
we see the glass or ”sundae” as half full. We see opportunity!
C o m p a n y P r o f i l e
Sonic began in 1953 in Shawnee, Oklahoma. Today, we
franchise and operate the largest chain of drive-in
restaurants in the country, with more than 3,500 Sonic
Drive-Ins from coast to coast.
Our drive-in experience, together with a unique menu and
personalized Carhop service, positions us as one of the
most highly differentiated concepts in the quick-service
restaurant (QSR) industry. At a typical Sonic Drive-In,
customers park in one of 20 to 36 canopy-covered spaces
and place orders through an intercom speaker system.
A smiling Carhop delivers the customer's order car-side.
Customers also may enjoy patio dining or drive-thru service
at many Sonic locations.
Sonic Drive-Ins feature signature menu items, offering
made-when-you-order Extra-Long Chili Cheese Coneys,
hamburgers, wraps and other sandwiches, fresh-made
Onion Rings, Tater Tots and a full breakfast menu. We are
known for our variety of Frozen Favorites®treats and
Fountain Favorites®drinks, too, like Cherry Limeades, Real
Fruit Slushes, Shakes and Blasts, making Sonic Your Ultimate
Drink Stop®. Sonic also offers a variety of choices for
health-conscious customers, including salads, bananas,
apple slices and several low-calorie drinks, like a diet
version of our classic Cherry Limeade.