Siemens 2013 Annual Report Download - page 84


Making visions a reality
Targeting actions
Be a pioneer in
technology-driven markets
For generations, innovative Siemens engi-
neers have been conquering new markets
and tapping growth fields. With this special
strength, we want to continue achieving
leading positions in new business fields
characterized by growth and technological
innovation. We’re strengthening our power
of innovation by leveraging synergies
worldwide and increasingly utilizing exter-
nal expertise. More than , cooperative
research projects with universities, research
institutes and industry partners are already
enabling us to gain valuable knowledge for
our future business.
Throughout history, many of our business successes have been closely linked with pioneering
technological achievements. Harnessing our creativity and spirit of invention, we want to continue
capturing, maintaining and expanding our leading positions in innovation-driven growth markets.
Where necessary, we’re strengthening Siemens’ portfolio. Our Environmental Portfolio is an
example of how we’re systematically leveraging the opportunities provided by sustainable business
activities in growth markets.
Strengthen our portfolio
To achieve sustainable, profitable growth,
we keep our business activities focused on
particularly attractive future markets. Active
portfolio management – based on the prin-
ciple that all our businesses should capture
and maintain No.  or No.  positions in
their respective markets – is a key part of
our focus. Why? Because leading market po-
sitions are a prerequisite for profitability and
growth and enable us to sustainably in-
crease Siemens’ value. As our Company’s
history proves, size is not the only driver of
success. Often Siemens has been most suc-
cessful when we’ve been at the forefront of
technological innovation.
Provide a leading
environmental
portfolio
Our Environmental Portfolio serves as an
example of how we strive to align our busi-
ness activities with major trends of our times,
in this case climate change. In addition to its
environmental benefits, our Environmental
Port folio enables us to compete successfully
in attractive markets and generate profit-
able growth. In fiscal , revenue from
continuing operations from the Environ-
mental Portfolio amounted to €. billion,
which accounted for % of our revenue in
this fiscal year. Technologies from our En-
vironmental Portfolio enabled customers
worldwide to slash their CO emissions by
 million metric tons in fiscal , which
is the equivalent of the following twelve cit-
ies’ combined yearly emissions: Berlin, Cape
Town, London, Los Angeles, Melbourne,
Mexico City, Moscow, New York City, São
Paulo, Seoul, Singapore and Tokyo.
Focus on innovation-driven growth markets
Strategic direction