ServiceMagic 2011 Annual Report Download - page 105

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IAC/INTERACTIVECORP AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
NOTE 15—SEGMENT INFORMATION
The overall concept that IAC employs in determining its operating segments is to present the financial information in a manner consistent
with how the chief operating decision maker and executive management view the businesses, how the businesses are organized as to segment
management, and the focus of the businesses with regards to the types of services or products offered or the target market. Operating segments
are combined for reporting purposes if they meet certain aggregation criteria, which principally relate to the similarity of their economic
characteristics or, in the case of Media & Other, do not meet the quantitative thresholds that require presentation as separate operating segments.
98
Years Ended December 31,
2011 2010 2009
(In thousands)
Revenue:
Search
$
1,093,863
$
837,134
$
681,781
Match
518,027
400,723
342,598
ServiceMagic
205,079
181,423
155,813
Media & Other
243,814
219,896
168,787
Inter
segment elimination
(1,339
)
(2,361
)
(2,284
)
Total
$
2,059,444
$
1,636,815
$
1,346,695
Years Ended December 31,
2011 2010 2009
(In thousands)
Operating Income (Loss):
Search
$
201,695
$
112,867
$
(980,231
)
Match
137,555
115,367
84,655
ServiceMagic
21,380
16,448
13,383
Media & Other
(13,707
)
(47,539
)
(22,061
)
Corporate
(149,161
)
(147,348
)
(133,733
)
Total
$
197,762
$
49,795
$
(1,037,987
)
Years Ended December 31,
2011 2010 2009
(In thousands)
Operating Income Before
Amortization(a):
Search
$
203,136
$
125,549
$
91,615
Match
156,274
122,057
94,124
ServiceMagic
23,857
18,165
21,286
Media & Other
(12,073
)
(12,009
)
(19,699
)
Corporate
(62,787
)
(64,183
)
(65,465
)
Total
$
308,407
$
189,579
$
121,861