Sennheiser 2015 Annual Report Download - page 14

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12
How exactly are you implementing your vision “Shape the
Future of Audio”?
Daniel Sennheiser: Through innovative products. This includes
the virtual-reality microphone, for example, that we presented
as part of our new AMBEO technology program. It will mark the
beginning of a large number of AMBEO products in the years
ahead. These innovations also include the HE 1 headphones,
which are a milestone that will probably still resonate in
20 years’ time.
Andreas Sennheiser: The HE 1 is a great example. Our passion
for excellence was at the heart of its development. We wanted
to prove to ourselves that we could once again create the best
headphones in the world. And it is precisely this passion that
also drives “Shape the Future of Audio”. The aim is to outdo
ourselves and go one step farther. Apart from Sennheiser, our
customers also benefit in the end, as the expertise we gain will
prove to be of crucial help to us in developing new products.
You mentioned AMBEO. Can you explain what it is all about?
Andreas Sennheiser: We are linking our vision of breaking down
the boundary between reality and playback with AMBEO. The
objective is to use 3D technology to translate the emotional
impact of sound into reality − just as if listeners were to
experience those feelings directly. To achieve this, we are in the
process of developing products in four core areas: recording,
mixing, processing and playback. Our virtual-reality microphone
will be the first official AMBEO product. As soon as it is ready for
mass production this year, it will have a considerable impact on
the future of virtual-reality content. And it will be followed by
more AMBEO products. Prepare to be amazed.
Visitors at Art Basel have the opportunity to experience AMBEO
up close and personal right now. You aim to build a bridge
between art and sound with appearances at this series of art
fairs. Why is Sennheiser involved in this area?
Daniel Sennheiser: Presenting our vision at Art Basel was an
important decision. Art is always looking for new levels of
understanding, though it ultimately remains unattainable. We
are doing the same thing by striving for the perfect sound. It is
less about reaching the goal and more about the journey.