Sennheiser 2009 Annual Report Download - page 4

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Smelling
and tasting
sound
We don’t just listen to
music with our ears, but with
our noses and mouths
as well – awakening some
of the most glorious
sound experiences.
Sniffing
melodies
Klaus Doldinger, Germany’s finest jazz musician and most
notable soundtrack composer, writes music to evoke
idyllic beaches and the smell of limes. He compares the
enjoyment of music to the taste of alpine trout.
PAGE
10
Authors
& Artists
PAGE
44
Masthead
& Contact
PAGE
46
Smelling
rhythm
When the bass booms, he fills the club with the
smell of amber. And when the clubbers start
to get rowdy, he atomizes bergamot. ODO7 is no
ordinary DJ – he’s an aroma jockey.
PAGE
26
Tracking
sound
The Indiana Jones of Asian cuisine
combs obscure markets and
forests in his quest for new flavors.
How does the background
music for the food hunter sound?
PAGE
16
Drinking
music
The old rule of thumb: white wine
with fish and red wine with beef. But now
scientists have proved that the right
music enhances the enjoyment of wine.
PAGE
22
Listening
to perfume
Note, composition, theme. The effect musical
terminology has on a perfumer’s inspiration.
PAGE
08
Tasting
sound
Heston Blumenthal cooks with sounds,
and serves the seven senses. The Brit is one
of the finest chefs in the world. Together
with a team of scientists, he explores
the multisensory promise of haute cuisine.
PAGE
38
Crafting
brands
People build emotional associations to things.
That’s why product designers create sounds, smells and
flavors that shape our overall brand experience.
PAGE
32
CONTENTS
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