SanDisk 2010 Annual Report Download - page 138

• that we have global retail distribution for our products through worldwide retail storefronts; and
• that we have worldwide leading market share in removable flash cards and UFDs.
Our competitors include:
Flash Memory Semiconductor Manufacturers. Our primary semiconductor competitors include Hynix, Intel,
Micron, Samsung, and Toshiba.
Flash Memory Card and USB Drive Manufacturers. Our primary card and USB drive competitors include,
among others, A-DATA Technology Co., Ltd., or A-DATA, Buffalo, Inc., or Buffalo, Chips and More GmbH, or
CnMemory, Dane-Elec Memory, or Dane-Elec, Eastman Kodak Company, or Kodak, Elecom Co., Ltd., or
Elecom, FUJIFILM Corporation, or FUJI, Gemalto N.V., or Gemalto, Hagiwara Sys-Com Co., Ltd., or
Hagiwara, Hama GmbH & Co. KG, or Hama, Hynix, Imation Corporation, or Imation, and its division Memorex
Products, Inc., or Memorex, I-O Data Device, Inc., or I-O Data, Kingmax Digital, Inc., or Kingmax, Kingston
Technology Company, Inc., or Kingston, Lexar, Micron, Netac Technology Co., Ltd., or Netac, Panasonic, PNY
Technologies, Inc., or PNY, Power Quotient International Co., Ltd., or PQI, RITEK Corporation, or RITEK,
Samsung, Sony, STMicroelectronics N.V., or STMicroelectronics, Toshiba, Transcend Information, Inc., or
Transcend, and Verbatim Americas LLC, or Verbatim.
Solid-State Drive and Hard Disk Drive Manufacturers. Our SSDs face competition from other
manufacturers of SSDs, including Intel, Kingston, Micron, Samsung, STEC, Inc., or STEC, Toshiba, and others,
such as OCZ Technology Group, Inc. Our SSDs also face competition from hard disk drives, which are offered
by companies including, among others, Seagate Technology LLC, or Seagate, Samsung and Western Digital
Corporation, or Western Digital.
Embedded Solutions Providers. Our embedded products face competition from Hynix, Micron, Samsung
and Toshiba.
Digital Audio/Video Player Manufacturers. Our digital audio/video players face strong competition from
products offered by companies, including Apple Inc., or Apple, ARCHOS Technology, or ARCHOS, Coby
Electronics Corporation, or Coby, Creative Technology Ltd., or Creative, Koninklijke Philips Electronics N.V.,
or Philips, Microsoft Corporation, or Microsoft, Samsung and Sony.
Other Technologies. Other technologies compete with our product offerings and many companies are
attempting to develop memory cells that use different designs and materials in order to reduce memory costs.
These potential competitive technologies include several types of 3D memory, a version of which we are jointly
developing with Toshiba, phase-change, ReRAM, vertical or stacked NAND and charge-trap flash technologies.
Corporate Responsibility
We believe that corporate social responsibility is an essential factor for overall corporate success. This
implies adopting ethical and sustainable business practices to direct how we do business while keeping the
interests of our stakeholders and the environment in focus.
We strive to uphold the following principles:
• to maintain the human rights of employees and to treat employees with dignity and respect;
• to set up processes and procedures intended to (i) comply with applicable laws and regulations as well
as our internal guidelines, and (ii) uphold ethical standards;
• to establish policies and procedures intended to promote the idea that the quality of our products and
services, consistency of production, and employee well-being are predicated on a safe and healthy
work environment; and
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