Rue 21 2010 Annual Report Download - page 33

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Dividends
The continued operation and expansion of our business will require substantial funding. Accordingly, we do
not anticipate that we will pay any cash dividends on shares of our common stock for the foreseeable future. Any
determination to pay dividends in the future will be at the discretion of our board of directors and will depend upon
results of operations, financial condition, contractual restrictions, including our senior secured credit facility and
other indebtedness we may incur, restrictions imposed by applicable law and other factors our board of directors
deems relevant.
Securities Authorized for Issuance Under Equity Compensation Plans
The information incorporated by reference in Item 12 of this Annual Report from our 2011 Proxy Statement
under the heading “Equity Compensation Plan Information” is hereby incorporated by reference into this Item 5.
Stock Price Performance Graph
The following graph compares the cumulative stockholder return on our common stock from November 13,
2009 (the date of our initial public offering) through January 29, 2011 with the return on the Total Return Index for
the NASDAQ Stock Market (US securities only) and the NASDAQ Retail Trade Stocks. The graph assumes $100
invested on November 13, 2009, in the stock of rue21, inc. the NASDAQ Global Stock Market (US securities only),
and the NASDAQ Retail Trade Stocks. It also assumes that all dividends are reinvested.
Comparison of Cumulative Total Return
Assumes Initial Investment of $100
January 2011
0
50
100
150
200
250
1/29/20111/30/201011/13/2009
DOLLARS
rue21, inc.
NASDAQ Stock Market (US securities only)
NASDAQ Retail Trade Index
11/13/2009 1/30/2010 1/29/2011
Measurement Period(1)
Rue21, inc. 100.00 147.53 155.26
NASDAQ Stock Market (US securities only) 100.00 98.17 126.48
NASDAQ Retail Trade Index 100.00 102.71 128.08
(1) Returns are based upon the premise that $100 is invested in each of (a) our common stock, (b) NASDAQ Stock
Market (US securities only), and (c) the index of NASDAQ Retail Trade Stocks on November 13, 2009, and
that all dividends (if any) were reinvested. Stockholder returns over the indicated period should not be
considered indicative of future shareholder returns.
Unregistered Sales of Equity Securities
Not applicable.
29