Rayovac 2009 Annual Report Download - page 9

Table of Contents
Index to Financial Statements
the single source of authoritative GAAP recognized by the FASB to be applied by nongovernmental entities, with the exception of guidance issued by the
U.S. Securities and Exchange Commission (the “SEC”) and its staff. All guidance contained in the Codification carries an equal level of authority. The
Codification is not intended to change GAAP, but rather is expected to simplify accounting research by reorganizing current GAAP into approximately 90
accounting topics. We adopted this accounting standard in preparing the Consolidated Financial Statements for the period ended September 30, 2009
included in this Annual Report on Form 10−K. The adoption of this accounting standard, which was subsequently codified into ASC Topic 105: “Generally
Accepted Accounting Principles,” had no impact on retained earnings and will have no impact on our financial position, results of operations or cash flows.
Our Products
We compete in six major product categories: consumer batteries; pet supplies; electric shaving and grooming; electric personal care products; home
and garden control products; and portable lighting. Our broad line of products includes:
• consumer batteries, including alkaline and zinc carbon batteries, rechargeable batteries and chargers and hearing aid batteries and other
specialty batteries;
• pet supplies, including aquatic equipment and supplies, dog and cat treats, small animal foods, clean up and training aids, health and grooming
products and bedding;
• electric shaving and grooming devices;
• electric personal care and styling devices;
• portable lighting; and
• home and garden control products such as household insect controls, insect repellants and herbicides.
Net sales of each product category sold, as a percentage of net sales of our consolidated operations, is set forth below.
Percentage of Total Company
Net Sales for the Fiscal Year Ended
September 30,
2009 2008 2007
Consumer batteries 37% 38% 38%
Pet supplies 26 25 24
Home and garden control products 14 14 15
Electric shaving and grooming 10 10 11
Electric personal care products 9 9 8
Portable lighting 4 4 4
100% 100% 100%
Consumer Batteries
We market and sell a full line of alkaline batteries (AA, AAA, C, D and 9−volt sizes) to both retail and industrial customers. Our alkaline batteries are
marketed and sold primarily under the Rayovac and VARTA brands. We also manufacture alkaline batteries for third parties who sell the batteries under
their own private labels. Our zinc carbon batteries are also marketed and sold primarily under the Rayovac and VARTA brands and are designed for low−
and medium−drain battery−powered devices.
We believe that we are currently the largest worldwide marketer and distributor of hearing aid batteries. We sell our hearing aid batteries through
retail trade channels and directly to professional audiologists under several brand names and private labels, including Beltone, Miracle Ear and Starkey.
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