Rayovac 2007 Annual Report Download - page 7

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Global Batteries
Realizing new effi ciencies
Our battery products span North
America, Europe and Latin America
where we are among the top three
players in each region. In Europe,
the premium-positioned VARTA is
the second largest alkaline battery
brand. In North America, Rayovac
is the number three brand with a
well-defi ned value proposition; and
in Latin America, the Rayovac brand
dominates the battery market. Our
product portfolio spans a wide variety
of consumer batteries including
alkaline, zinc carbon, hearing aid,
rechargeable batteries and chargers.
In addition, Rayovac and VARTA market
a line of portable lighting products
such as fl ashlights and lanterns.
Personal Care
Innovating new products
Our Remington brand is one of the
leading names in electric shaving and
grooming and personal care products
including men’s and women’s shavers,
beard and mustache trimmers, body
trimmers, nose and ear trimmers,
hair dryers, straightening irons, styling
irons and hairsetters. A continuous
pipeline of innovative new products
ensures leading market share posi-
tions. In North America, Remington
is the market leader in grooming
products and women’s shavers and
holds the number two position in
men’s shavers. In Australasia and
in the U.K., Remington is the market
leader in grooming products and
one of the top two hair care brands.
Global Pet Supplies
Expanding retail distribution
Spectrum is one of the largest players
in the world in specialty pet supplies,
historically among the fastest growing
consumer product categories. In the
aquatics category, Tetra is the top
global premium brand name. Tetra
products include fi sh food and water
treatments, aquariums, fi lters, heaters,
pumps and other aquatic supplies.
Our companion pet products include
treats, clean up and training aid
products, health and grooming aids
and bedding. These are marketed
under brands such as 8in1, Dingo
and Nature’s Miracle. Spectrum pet
supplies enjoy broad distribution
throughout North America, Europe
and Japan.
Home & Garden
Focusing on the domestic market
Cutter, Repel, Hot Shot, Spectracide,
Vigoro, Sta-Green – These are just
some of the household names in our
Home & Garden portfolio of branded
consumer products. Generally, these
products are used for lawn and plant
growth, weed and insect control and
insect repellent, which combined, repre-
sents an estimated $3 billion market
in North America. Retail distribution
includes home improvement centers,
mass merchandisers, hardware stores,
grocery stores and drug chains. Within
these retail locations, Spectrum products
are typically positioned as the value
brand and occupy a strong number
two position in each product category
in which they compete.
Business Segments
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