Principal Financial Group 2008 Annual Report Download - page 14

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We’re champions of financial security in good times and bad.
The Principal Financial Group | Commitment
12
TH E CURRENT E C O N O M I C C R I S I S M E A N S M O R E
P E O P L E A R E P A Y I N G A T T E N T I O N T O T H E I R
F I N A N C I A L P L A N S T H A N E V E R B E F O R E .
MO R E A N D M O R E I N D I V I D U A L S A R E R E A L I Z I N G
T H E Y C A N ’T O R D O N ’T W A N T T O G O I T A L O N E .
WE’R E M A K I N G S U R E T H E Y D O N ’T H A V E T O .