Popeye's 2011 Annual Report Download

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AFC Enterprises, Inc. • 400 Perimeter Center Terrace • Suite 1000• Atlanta, GA 30346 • www.afce.com AFC Enterprises, Inc. 2011 Annual Report
40 years…
and we’re still cookin’

Table of contents

  • Page 1
    40 years...and we're still cookin' AFC Enterprises, Inc. 2011 Annual Report

  • Page 2
    ... cooking. Now we're serving it up like nobody else can. Carefully blending our own spices and seasonings, hand battering our famous Bonafide® Chicken and tenderly cooking every delicious bite long, slow and easy - with a lot of heart. All to give you an incredibly rich and soul-satisfying taste of...

  • Page 3
    ... the Popeyes highly franchised business model provides strong, stable cash ï¬,ows, a solid balance sheet, a diversified revenue stream, and significant opportunities for restaurant growth. Financial Highlights & Key Operational Metrics(1) (Dollars in millions, except per common share data) 2011...

  • Page 4
    .... Wicked Chicken, introduced in 2010, was the most successful product launch in Company history. Last year, it won the 2011 MenuMasters Award for Best Limited Time Offer. Rip'n Chick'n, introduced in 2011, was our most successful local Limited Time Offer. Dip'n Chick'n, 2 AFC ENTERPRISES, INC...

  • Page 5
    ... 72 Popeyes in Texas, Oklahoma, and Florida GEM "% Delighted" 70% 74% 77% 2009 Q4 2010 Q4 2011 Q4 A great restaurant company requires more than just exceptional food. It requires an exceptional guest experience. Since putting our Strategic Road Map for Results in place, we've worked to build...

  • Page 6
    ... to lower costs of goods and services coming into the restaurants. By securing national supply chain savings, adding national procurement programs, and partnering with our suppliers to control delivered costs, our teams delivered 0.5 percentage points in cost savings to the average restaurant bottom...

  • Page 7
    ...'s dollar share of sales at chicken quick-service restaurants is growing. To build on this momentum, we announced aggressive growth plans for several domestic markets: Los Angeles and San Diego in Southern California; and Tampa and Orlando in Florida. We believe there is plenty of opportunity to...

  • Page 8
    ... in our history, we won a MenuMasters Award, with Wicked Chicken named the Best Limited Time Offer. » Popeyes Louisiana Kitchen is featured as one of the 15 most relevant and successful recent brand refreshes in the Graphic Design: Now in Production exhibition, organized by the Walker Art Center in...

  • Page 9
    ..., it drives everything from our menu and the look of our new restaurants to promotions and advertising. It's even infused in our beverage strategy, with both Cane Sweeeet Iced Tea and Flavorietyâ„¢ quenching our guests' thirst in a big way while delivering double-digit growth in 2011 beverage volume...

  • Page 10
    ...by "Total Revenues". business because they provide a link between profitability and operating cash ï¬,ow. Company-operated restaurant (Dollars in millions) 2011 2010 2009 operating profit margins, Operating EBITDA, free cash ï¬,ow and adjusted earnings per diluted share as calculated by Net income...

  • Page 11
    ... Principal Office 400 Perimeter Center Terrace Suite 1000 Atlanta, GA 30346 404-459-4450 Other Information The Company's press releases, annual reports, and other information can be accessed through the Company's website: www.afce.com Form 10-K The Company's 2011 Annual Report on Form 10-K, as...

  • Page 12
    AFC Enterprises, Inc. 2011 Annual Report AFC Enterprises, Inc. • 400 Perimeter Center Terrace • Suite 1000• Atlanta, GA 30346 • www.afce.com