Popeye's 2008 Annual Report Download - page 5

2008 ANNUAL REPORT 3
Something for everyone,
everywhere
The complexity of our flavors, the lightness of our crispy
coatings, and the overall slow-cooked taste of our quick-
serve meals are sought after the world over. Today, you
can buy the same Popeyes Louisiana-inspired chicken and
seafood meals in Bahrain and in Singapore, as you can in
Atlanta or New York City. And we proudly feed those who
serve our country at more than 40 restaurants on military
bases around the world.
Our guests tell us our food is superior to other quick-service
restaurants, thanks to distinctive ingredients, flavors, and
cooking methods that bring the authentic culinary experience
of the Louisiana Gulf Coast to the world. Men and women,
young and old, and people from all cultures love our
tasty meals.
Our franchisees own and operate more than 97 percent
of the Popeyes restaurants. For over 35 years they have
invested their time, money and their livelihoods in Popeyes.
Over the past three years our franchisees have built 397
new Popeyes restaurants globally, further evidence of their
commitment to the brand.
Our investors appreciate the inherent stability in our
franchise operating model. In the future, we see significant
upside restaurant growth potential, with room to more than
double in size in the U.S. and around the globe.
See what’s new on the menu
In 2008 we transformed the Popeyes brand, catering to
consumers’ ever-changing needs without compromising
the authentic heritage and flavor that keeps Popeyes guests
coming back.
We launched three new permanent menu platforms to serve
our guests’ need for value, lunch, and portable food. We now
have something for everyone—just right for lunch, dinner,
afternoon or late-night snacking. Our guests can enjoy the
famous flavors of Popeyes whether they dine in, take out, or
pick up meals at our drive-thru windows.
The new additions to our menu are:
฀ • Popeyes® Big Easys—big portions, big flavor, and
easy to eat, with a name that reinforces our heritage
by borrowing New Orleans’ “The Big Easy” nickname.
Both our Big Easy Chicken Bowl and Big Easy Chicken
Sandwich are sure to become new favorites with
Popeyes guests.
• Louisiana Travelers™—portable meals for today’s
on-the-go lifestyle. Louisiana Nuggets and Louisiana
Tenders (flavorful, premium, white-meat chicken) are
great traveling companions for kids and adults alike.
• Popeyes® Big Deals—value-priced without sacrificing
flavor. The toughest choice our guests will have is
deciding between the Loaded Chicken Wrap, Delta Mini,
and Chicken Biscuit.