Popeye's 2004 Annual Report Download

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AFC Enterprises, Inc.
2004 Annual Report
A Future of Opportunity

Table of contents

  • Page 1
    A Future of Opportunity AFC Enterprises, Inc. 2004 Annual Report

  • Page 2
    A Future of Opportunity We made good decisions and will continue to do so, to improve our chances to win and win big, for the benefit of each and every stakeholder for years to come.

  • Page 3
    ... hard work during 2004 remain with the company and are now focused on our 2005 objectives. There is a sense of genuine enthusiasm about running the business without competing priorities. Now we are concentrating on just one thing, driving Popeyes to new levels of performance and profitability. That...

  • Page 4
    ... of our plan. We believe our current structure will prove to be a better vehicle for growth and value creation in the future. AFC is now Popeyes Chicken & Biscuits. We have hired Ken Keymer, the former president of Sonic Corporation, to lead this great brand. Additionally, we have put a number of...

  • Page 5
    ... on new domestic markets in Boston, Las Vegas, Phoenix, and Seattle, in addition to the existing markets in Chicago, New York, and Washington, D.C. Internationally, Popeyes will be primarily focusing on new unit growth in Canada and Latin America. As I look back on 2004, I am struck by the fact that...

  • Page 6
    ... president's position, I saw it as a wonderful opportunity given the brand's growth potential. In a short period of time, I have built relationships with the people who really do the heavy lifting - the franchisees, the field services team, and the Popeyes corporate team (service center) - in order...

  • Page 7
    ... in both franchise and company operations, a vice nter tea ility m to dri ve sales president of menu development, a new chief development officer, and a new chief marketing officer. And lastly, and maybe most important of all, we aligned the entire service center team around the initiatives...

  • Page 8
    ... special. I think if you combine those sides with the new boneless products that we're producing, like Popeyes Naked Chicken Stripsâ„¢ and hand-battered tender nuggets, we have a great opportunity to grow market share and drive our afternoon and evening snack day-parts. What are you doing to build...

  • Page 9
    ...includes testing new and improved salads, wraps, and working with our ingredients and our current products to improve their wholesomeness and healthiness. With these improvements, I feel confident that frequency among our current guests and traffic during lunch and snack day-parts from new customers...

  • Page 10
    ... President Peter Starrett Associates Director since: 1998 Age: 57 PRINCIPAL OFFICE Six Concourse Parkway Suite 1700 Atlanta, GA 30328-5352 770-391-9500 OTHER INFORMATION The Company's press releases, annual report and other information can be accessed through its home page on the World Wide Web...

  • Page 11
    ... relates to AFC's continuing operations. The Company sold Church's Chicken and Cinnabon in 2004, and Seattle Coffee Company in 2003 and accordingly, results of those operations have been excluded from the above statistics. Refer to AFC's Consolidated Financial Statements and Management's Discussion...

  • Page 12
    AFC Enterprises, Inc. Six Concourse Parkway, Suite 1700 Atlanta, GA 30328-5352 www.afce.com