Plantronics 2015 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2015 Plantronics annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

Our products enhance communications by providing the following benefits:
• Sensor technology that allows calls to be answered automatically when the user attaches the headset, switches the audio
from the headset to the mobile phone when the user removes the headset and, with some softphone applications, updates
the user's presence
• Smarter Working capability through seamless communications and high quality audio across a mobile device, desk phone,
and PC, thereby allowing users to communicate more flexibly from a wide array of physical locations and be more
productive when away from a traditional office environment
• A convenient means for connecting between various applications and voice networks, whether between land lines and
mobile phones, or between PC-based communications and other networks
• Better sound quality that provides clearer conversations on both ends of a call through a variety of features and technologies,
including noise-canceling microphones, DSP, and more
• Wireless freedom, allowing people to take and make calls as they move freely without cords or cables around their office
or home, or easily from public to private space when privacy is required
• Multi-tasking benefits that allow people to use computers and mobile devices, including smartphones or other devices,
while talking hands-free
• UC integration of telephony, mobile technologies, cloud-based communications, and PC applications, and by providing
greater privacy than traditional speakerphones
• Compliance with hands-free legislation and enhanced roadway safety by allowing users to have both hands free to drive
while talking on a mobile phone
• Voice command and control that allow people to take advantage of voice dialing and/or other voice-based features to
make communications and the human/electronic interface more natural and convenient
Product Categories
Our products are designed to meet the needs of offices (ranging from enterprise to home offices), contact centers, mobile devices
(such as mobile phones and smartphones), computer and gaming, residential, and other specialty applications. These applications
are increasingly overlapping as work styles and lifestyles change, and people use devices for multiple functions such as
communication, music, and video entertainment. We serve these markets through our product categories listed below.
Enterprise
The Enterprise market comprises our largest revenue stream and we believe it also represents our largest revenue and profit growth
opportunity. We offer a broad range of communications headsets, including high-end, ergonomically designed headsets, audio
processors, and telephone systems. Our end-users consist of enterprise employees and small office, home office, and remote
workers. Growth in this category comes from the following three main factors:
• Increasing deployment of UC solutions
• Robust job market
• Growing awareness of the benefits of using headsets, including the benefits of wireless solutions
The contact center category is the most mature in which we participate, and we expect this category to grow slowly over the long-
term. We expect that contact centers will also adopt UC to help improve productivity and reduce costs. We develop audio endpoints
tailored specifically to UC, and as UC adoption continues to increase, we expect to continue to lead in new product performance
by creating solutions that combine hardware and software for an improved customer experience.
3