Petsmart 2013 Annual Report Download - page 4

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Another way that we differentiate ourselves in the community is through PetSmart Gives Back™, by building national
partnerships and supporting the local communities where our associates live and work. Since launching PetSmart
Gives Back, we have seen the power of giving back in the tremendous response from our customers, associates,
and communities. I am very proud that last year our associates volunteered more than 8,800 hours to more than 150
local organizations in their communities to enrich people’s lives through the power of pets. PetSmart Gives Back has
allowed us to build three national partnerships this year: PetSmart Promise™, in partnership with Family Promise,
allows families keep their pets while on the road to sustainable housing; PetSmart Paws for Hope™, in partnership
with Phoenix Children’s Hospital and other hospitals throughout the country, helps children by sponsoring animal
assisted therapy programs; and PetSmart for Patriots™, in partnership with Canine Companions for independence,
provides wounded military veterans with easier access to service dogs. Finally, we are building PetSmart Pop Up Parks
in communities where there is available land, the first nationally-branded portable community dog park of its kind in
the United States.
Looking ahead
As the industry leader, we are well positioned to continue to leverage the “humanization of pets” trend while evolving
to stay relevant with our customer. Our mission of creating more moments for people to be inspired by pets will be the
filter for our customer strategies next year, focused around three areas: connecting with all pet parents in an authentic
and personalized way, expanding our proprietary and exclusive products and services, and growing our most valuable
customers.
Connecting with pet parents is about being relevant to our customers however and whenever they shop, and
leveraging our customer data and analytics to increase personalized connections. To do this, we are going to enhance
the customer experience through technology, and accelerate our deployment of new omni-channel capabilities.
Caring
for our
Associates