Papa Johns 2009 Annual Report Download - page 8

1
PART I
Item 1. Business
General
Papa John’s International, Inc. (referred to as the “Company”, “Papa John’s” or in the first person
notations of “we”, “us” and “our”) operates and franchises pizza delivery and carryout restaurants and, in
certain international markets, dine-in and restaurant-based delivery restaurants under the trademark “Papa
John’s”. The first Company-owned Papa John’s restaurant opened in 1985 and the first franchised
restaurant opened in 1986. At December 27, 2009, there were 3,469 Papa John’s restaurants in operation,
consisting of 614 Company-owned and 2,855 franchised restaurants operating domestically in all 50
states, the District of Columbia and Puerto Rico and in 29 countries.
Papa John’s has defined six reportable segments: domestic restaurants, domestic commissaries (Quality
Control Centers), domestic franchising, international operations, variable interest entities and “all other”
business units. See “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” and “Note 20” of “Notes to Consolidated Financial Statements” for financial information
about these segments for the fiscal years ended December 27, 2009, December 28, 2008 and December
30, 2007.
All of our periodic and current reports filed with the Securities and Exchange Commission (“SEC”)
pursuant to Section 13(a) or 15(d) of the Securities and Exchange Act of 1934, as amended, are available,
free of charge, through our web site located at www.papajohns.com, including our Annual Report on
Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to those
reports. Those documents are available through our website as soon as reasonably practicable after we
electronically file them with the SEC. We also make available free of charge on our website our
Corporate Governance Guidelines; Board Committee Charters; and our Code of Ethics, which applies to
Papa John's directors, officers and employees. Printed copies of such documents are also available free of
charge upon written request to Investor Relations, Papa John’s International, Inc., P.O. Box 99900,
Louisville, KY 40269-0900. You may read and copy any materials filed with the SEC at the SEC’s
Public Reference Room at 100 F Street, NE, Washington, DC 20549. You may obtain information on the
operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. This information is also
available at www.sec.gov. The references to these website addresses do not constitute incorporation by
reference of the information contained on the websites, which should not be considered part of this
document.
Strategy
Our goal is to build the strongest brand loyalty of all pizza restaurants. The key elements of our strategy
include:
Menu. Domestic Papa John’s restaurants offer a menu of high-quality pizza along with side items,
including breadsticks, cheesesticks, chicken strips and wings, dessert items and canned or bottled
beverages. Papa John’s traditional crust pizza is prepared using fresh dough (never frozen). Papa John’s
pizzas are made from a proprietary blend of wheat flour, cheese made from 100% real mozzarella, fresh-
packed pizza sauce made from vine-ripened tomatoes (not from concentrate) and a proprietary mix of
savory spices, and a choice of high-quality meat (100% beef, pork and chicken with no fillers) and
vegetable toppings. Domestically, all ingredients and toppings can be purchased from our Quality
Control Center (“QC Center”) system, which delivers to individual restaurants twice weekly.