Overstock.com 2008 Annual Report Download - page 67

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Table of Contents
Net income/(loss) per common
share—basic
Income /(loss) from
continuing operations $ (0.78) $ (0.57) $ (0.23) $ (0.27) $ (0.20) $ (0.32) $ (0.07) $ 0.04
Loss from discontinued
operations $ (0.16) $ (0.01) $ — $ — $ — $ — $ — $ —
Net income /(loss) per share—
basic $ (0.94) $ (0.58) $ (0.23) $ (0.27) $ (0.20) $ (0.32) $ (0. 07) $ 0.04
Weighted average common
shares outstanding—basic 23,594 23,689 23,726 23,807 23,345 22,750 22,768 22,745
Net income /(loss) per common
share—diluted
Income /(loss) from
continuing operations $ (0.78) $ (0.57) $ (0.23) $ (0.27) $ (0.20) $ (0.32) $ (0.07) $ 0.04
Loss from discontinued
operations $ (0.16) $ (0.01) $ — $ — $ — $ — $ — $ —
Net income /(loss) per share—
diluted $ (0.94) $ (0.58) $ (0.23) $ (0.27) $ (0.20) $ (0.32) $ (0. 07) $ 0.04
Weighted average common
shares outstanding — diluted 23,594 23,689 23,726 23,807 23,345 22,750 22,768 22,827
Three Months Ended
Mar. 31, 2007 June 30, 2007 Sept. 30, 2007 Dec. 31, 2007 Mar. 31, 2008 June 30, 2008 Sept. 30, 2008 Dec. 31, 2008
Additional Operating
Data(1):
Gross bookings (in
thousands) (2) $ 174,740 $ 164,646 $ 176,410 $ 336,340 $ 219,754 $ 206,151 $ 204,656 $ 285,648
Number of orders(3) 1,481,000 1,288,000 1,457,000 2,973,000 1,773,000 1,574,000 1,570,000 2,509,000
Number of new
B2C customers (4) 473,000 394,000 486,000 1,104,000 596,000 516,000 547,000 930,000
Average customer
acquisition cost(5) $ 24.58 $ 20.20 $ 18.17 $ 24.98 $ 25.21 $ 27.61 $ 21.82 $ 17.67
(1) The additional operating data sets forth certain operating data relating to our business for the eight most recent quarters for the
period ended December 31, 2008. While we believe that the information in the table above facilitates an understanding of our
business and results of operations for the periods presented, such information is not in accordance with generally accepted
accounting principles and should be read in conjunction with the quarterly results of operations data set forth above.
(2) Gross bookings exclude bookings related to the auctions, cars and real estate businesses (shopping business only). We believe
that gross bookings is a metric widely used in our industry and by making this metric available to investors, we believe investors
are able to compare our performance against others in our industry.
(3) Number of orders represents the number of individual orders for merchandise through our Website excluding Business to
Business ("B2B") orders.
(4) Number of new Business to Consumers ("B2C") customers represents the number of valid new customer accounts. To establish
a valid customer account, a person must provide us with the following information and purchase merchandise on our B2C
Website: a unique e-mail address; a unique password; and a verified credit card account number.
(5) Average customer acquisition cost represents total shopping sales and marketing expense divided by the number of new
shopping customers for the period presented (excluding both new customers and marketing costs for the auctions, real estate, and
cars business). We believe that investors may use the average customer acquisition cost metric to determine how efficiently we
are able to acquire new customers.
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