Oki 2007 Annual Report Download - page 14

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file 4:
Pattanan Hangam
Corporate Offi cer
Oki (Thailand) Co., Ltd.
Tha ila nd
Nurture employees into future OKI leaders
I am working at the offi ce in Ayutthaya, Thailand, and am involved
in the administration of various divisions including purchasing,
material planning, inventory, production control as well as semi-
conductor import and export. We manufacture high-quality semi-
conductors at low cost, thereby creating more customer satisfac-
tion. For us to become a company with outstanding management
capable of providing such semiconductors, each employee needs
to remain highly motivated and develop a keen work awareness.
OKI’s semiconductors have an excellent reputation for techno-
logical superiority and excellent quality in
the global market. In a spirit of teamwork,
we are making efforts to proactively nur-
ture employees into future OKI leaders in
the Asian region.
Shifting from sole focus on semiconductors to expand
e-functional module business
In order to enhance its earnings power, OKI will pursue
cost reductions in the large TFT* driver business while
shifting its business focus to the large LCD TV market. Also,
OKI will adjust its emphasis to application-specifi c LSIs,
micro devices and foundry businesses, where OKI boasts
differentiated technologies, while achieving cost reductions
in its entire semiconductor business. Through these
initiatives, OKI is striving to further solidify its business
foundation.
Accelerating toward future growth, OKI is working to
depart from the current business framework founded solely
upon the semiconductor business. The Semiconductor
Business Group’s long-established expertise in the personal
and mobile market will be coupled with other business
groups’ unique technologies, such as communication
systems, information security and power control domains.
Buoyed by this renewed business framework, OKI will create
and expand the business of high-value-added e-functional
modules.
* DRAM: Dynamic Random Access Memory
* LSI: Large-Scale Integration
* TFT: Thin-Film Transistor
Leading the industry in late 1990s, OKI shifted the direction
of its semiconductor business from the general-purpose
DRAM* to system LSIs* and logic LSIs, hedging high
investment risks associated with DRAMs, which were
inevitably exposed to fl uctuating market conditions.
Since taking this decisive step, OKI has concentrated its
management resources on the growing personal and mobile
markets. The LSIs used for mobile phones, information
appliances and other personal and mobile devices require
certain characteristics, such as compact designs, and
longer battery lives. OKI is rolling out such LSIs based on
its differentiated technologies of power-saving, high voltage
processes and high-density mounting, indispensable to
personal and mobile devices.
In line with these development efforts, OKI has
separated its design and development functions from
production functions to form two internal companies, as
well as strengthened strategic alliances with world-leading
fabricators. This is OKI’s unique “fab-free” business model
that allows the choice to be made between in-house or
partner fabricators according to the characteristics of each
project. This model has contributed to progress in our quest
toward a stable profi t structure.
Semiconductor Bu
13 Annual Report 2007