North Face 2007 Annual Report Download - page 20

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VF operates 11 Wrangler ® brand
stores in Argentina and Chile.
INSIDE / GLOBAL BRANDING
The Wrangler ® jeans brand turned
60 years old in 2007. And the
brand has never looked better—
or enjoyed such a broad and
devoted following. Since acquiring
the Wrangler ® brand more than
two decades ago, VF has carefully
expanded the appeal of the
iconic brand across markets,
demographics, distribution
channels and geographies. Today,
Wrangler® jeans sell from $15 to
$200 in retail outlets in most
countries around the world.
And every pair, regardless of
style or price, is an American
original. That’s the power of
global branding—VF-style.
JEANSWEAR | 30