Nintendo 2013 Annual Report Download - page 17

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Message from the President
Since the launch of the Nintendo Entertainment System in 1983, Nintendo has been offering the
world unique and original entertainment products under the development concept of hardware
and software integration. In the field of home entertainment, where there are few Japanese
world-class industries, Nintendo has established a well-known brand truly representing video game
culture throughout the world. Our basic strategy is the expansion of the gaming population, which
is to encourage as many people in the world as possible, regardless of age, gender or gaming
experience, to embrace and enjoy playing video games.
The Nintendo 3DS system, which we launched in 2011 as the successor of Nintendo DS, has such
features as 3D gameplay without the need for any special glasses and various communication
functions, and thus offers a wide range of entertainment. Also, we released the Wii U system, the
successor of Wii, in the year-end sales season of 2012. Wii U has a new controller named the Wii U
GamePad with a 6.2 inch touch screen. The Wii U GamePad enables a variety of gameplay, and
proposes deeper game experiences and new entertainment that people have never had the
opportunity to enjoy before. We will continue to offer software and services that take advantage of
the unique features of our video game systems and strive to accelerate the sales pace of our
platforms by communicating their unique value to a wide audience.
Regarding our network strategy, we introduced a network communication system called Miiverse
where game fans around the world can share and discuss their game experiences, and have
opportunities to empathize with one another. Furthermore, for the purpose of adapting to the
changes in the environment surrounding the video game market and increasing our business
opportunities, we are continuing to expand our digital business by offering paid add-on content,
digitally distributing packaged software and so forth.
We reorganized our development divisions in order to make hardware and software development
more efficient. In order to offer various software titles, we advance joint development with outside
software developers and build an environment, such as Nintendo Web Framework, which provides
a way of developing the Wii U software using web technologies. Thus, we strive to strengthen our
medium and long-term competitiveness.
Nintendo posted an operating loss for the fiscal year ended March 31, 2013. However, we strive to
regain “Nintendo-like” profits for the fiscal year ending March 31, 2014 by providing many people
with fascinating games and services. We continue to make brand-new and unique proposals, and
make efforts for the growth of the home entertainment industry with a mission that is to pleasantly
surprise people and put smiles on the faces of everyone Nintendo touches.
Satoru I w at a
President
Nintendo Co ., L td.