Nintendo 2011 Annual Report Download - page 11

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Since the launch of the Nintendo Entertainment System more than a quarter of a century ago, Nintendo
has been offering the world unique and original entertainment products under the development concept
of hardware and software integration. Among the few global Japanese home entertainment companies,
Nintendo truly represents video game culture, and it is a well-known brand throughout the world.
Our basic strategy is the expansion of the gaming population, which is to encourage as many people in the
world as possible, regardless of age, gender or gaming experience, to embrace and enjoy playing video
games.
In 2004, Nintendo launched a handheld game device called Nintendo DS with dual screens including one
touch screen, and has been expanding the diversity of consumers who enjoy video games by releasing
applicable software titles in a range of genres that went beyond the then-current definition of games.
In addition, Nintendo launched a home console game system called Wii in 2006, which lowered the
threshold for people to play games by providing more intuitive gaming experiences with motion
controllers. Nintendo offers home entertainment that enables family members and friends to have fun
together in their living room and continuously strives to create an environment where everybody can enjoy
video games.
In 2011, Nintendo launched Nintendo 3DS, the successor of Nintendo DS, which offers something that
people had never experienced before: 3D gameplay without the need for any special glasses. Nintendo
3DS provides a wide range of possibilities such as the realization of loose-knit connections between
people and the enjoyment of carrying around a device with various communication functions. We will
continue to offer software and services that take advantage of the unique features of Nintendo 3DS and
strive for this device to reach a greater number of people.
We plan to release Wii U, the successor of Wii, in 2012, which has a new controller with a 6.2 inch touch
screen. With this new controller, we propose a new structure for home entertainment, which takes players
deeper into their gaming experience, as well as appeals to a wider range of people than ever before.
Nintendo continues to make efforts for the growth of the home entertainment industry with a mission that
is "to pleasantly surprise people and put smiles on the faces of everyone involved with Nintendo."
Sa t or u Iw at a
President
Nintendo Co., Lt d.
Message from the President
ア ニュア ル レ ポ ート